Now into its fourth year, the #Heineken100 influencer program indentifies and celebrates various tastemakers across the nation that represents the beer-maker’s “Man of the World” moniker. Having joined forces last year on a pair of black and green Saddle Shoes, Heineken and its creative director for this illustrious initiative, Chris Gibbs, enlists the all American designer Mark McNairy to produce two collaborative pairs of Saddle Boots for 2013. “Heineken and I had such great chemistry working together for last year’s #Heineken100 program that I wanted to take it up a notch,” said McNairy. “For this year’s collaboration, I decided to put a modern spin on a classic silhouette in two colorways that speak to various Heineken ‘Men of the World.’ One colorway is for those who desire a more traditional look and the other for those who have a more adventurous style.” Each of the collaborative Saddle Boots feature a Heineken green EVA sole, white laces, black welt and white eyelets. While one pair sports a white suede upper with a red rear stripe, the other shows a black pebbled leather with a black rear stripe. Both will be packaged in a clear acrylic lid box with customized sizing label and only exclusively available to the 100 individuals on the #Heineken100 list.
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