Supreme Only Trademarked Their Logo Two Weeks Ago?

Almost two weeks ago, the streetwear world was set ablaze when it was made known that Supreme were in the midst of suing fellow New York streetwear label Married To The Mob to the tune of $10 million USD. There haven’t been any new developments pertaining directly to the case, however, New York-based ANIMAL reveals some interesting news regarding Supreme’s trademark. It appears that the logo itself was only recently trademarked, on March 6, 2013 and the name “Supreme” itself, back in the very recent 2011 (to which the status was granted in 2012). Given that a name such as Supreme is generally difficult to trademark (something that Supreme founder James Jebbia has conceded), it will be interesting going forward the implications of all this and what the outcome will be both legally and from a branding perspective when the dust settles.

For a more in-depth look, head over to ANIMAL.