A Bathing Ape's NIGO Expands Into Music Videos with Japanese Group "1966QUARTET"

Modern renaissance man NIGO seemingly has his finger in every piece of the proverbial pie. From clothing to food, art, design and music, it seems nothing is safe from NIGO’s creative Midas touch. That being said, his latest project comes as a bit of a surprise. Teaming up with the talented ladies of Japanese group 1966QUARTET, NIGO provided art direction and styling for the music video for their track “Help!” off their upcoming album of the same name. The paired back video focuses on the quartet as they deliver a spirited rendition of the classic Beatles track “Help!” Check it out now and let us know what you think.