55DSL was originally conceived as an offshoot of Diesel, the revered Italian brand. It spawned from the descendent of Diesel’s founder, Andrea Rosso, yet 55DSL began to take a shape all its own not long after its 1994 launch. With radical infusions of skateboarding, surf and rock culture into its streamlined design, Rosso tells a rebellious narrative through the brand, of which he remains Creative Director today. Exploring Rosso’s intimate belongings reveals a certain consistency between clothing and character, a certain zest for the beautiful quirks of cross-country exploration, and adventure. Rosso’s pockets are filled with the same things you might find in the worn-out denim of a weary traveler, and though he leads one of the most original, successful Italian streetwear brands in history, who is to say the two are not one in the same. A film camera, some ChapStick, and two passports only tell part of Rosso’s intricately-woven story – here are the whole of Andrea Rosso’s Essentials for your discovery.
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