Warner Bros. Strikes Deal with Mad Decent for Distribution of Baauer's "Harlem Shake"

Following from the continuous onslaught of viral tantrums from Baauer‘s popular “Harlem Shake” visuals, we receive news that the Mad Decent single will now also be distributed via Warner Bros. across a number of platforms. Aside from PSY‘s “Gangnam Style” sensation in recent times, “Harlem Shake” was the first to climb charts from YouTube streaming data being included in multiple Billboard and Nielsen platforms.

As an otherwise fairly unknown producer, Baauer has capitalized on his success in the digital era, quickly topping charts with his addictive bass-driven club track, in huge part thanks to the spreading of the online meme. While the meme continues to spread like wildfire, those in the Harlem community don’t seem too impressed with the fad. Check here for their reaction.