Essentials: Jonathan Freedman of Brutus
Known for its denim, classic shirting and timeless British tailoring, Brutus was founded in the
Known for its denim, classic shirting and timeless British tailoring, Brutus was founded in the ’60s and is synonymous with British subcultures such as the mod and skinhead movement. The label was recently revived in 2009 by Jonathan Freedman, son of the founder, who has reinterpreted its archival silhouettes for the modern gent. As one of the first labels to endorse Japanese selvage denim, Brutus’s classic styling extends from its jeans selection to button-ups and crewnecks, which can be seen in Freeman’s Essentials. Spending his time between Berlin and London, two sets of keys and light travel items are also placed alongside comfortable clothes, while reading from Noam Chomsky and LAW Magazine — a side project which he partakes — only reinforce his outlook on philosophy and British street culture. While Freedman’s Essentials may reflect a man in tune with today’s trends, the managing director still enlists a Nokia 6310i cellphone for work calls, simply because certain designs can never be replaced.
