adidas Officially Confirms Kanye West Partnership

All but confirmed by Yeezus himself on Hot 97’s Angie Martinez Show, Kanye West’s impending

Fashion
26,424 Hypes 0 Comments

All but confirmed by Yeezus himself on Hot 97’s Angie Martinez Show, Kanye West‘s impending partnership with the Three Stripes has been officially confirmed by adidas. In a brief statement, the Germany-based multinational sporting giant touched on the collaborative endeavor and what the year ahead has in store for Yeezus x adidas:

For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.

West’s move to adidas follows a storied history with Nike that includes both the Air Yeezy and its beloved successor, but one that was ultimately cut short following West’s accounts of squandered creativity and refused royalties. Stay tuned for more on the Kanye West x adidas partnership – which is rumored to pair Yeezy with iconic Japanese designer Yohji Yamamoto and Y-3 – and for what Yeezy season has in store for 2014.

Read Full Article
Source
Complex

What to Read Next

Voxan 2.0 Motorcycle
Automotive

Voxan 2.0 Motorcycle

Drawing creative parallels between futuristic design and modern motorcycle architecture, Voxan has

Tenue de Nimes x Red Wing Natural Indigo Boots
Footwear Fashion

Tenue de Nimes x Red Wing Natural Indigo Boots

For lovers of raw denim, Amsterdam retailer Tenue de Nimes teams with Red Wing to create a pair of

Sneaker Freaker Issue 29 Huarache Time! Preview
Footwear Fashion

Sneaker Freaker Issue 29 Huarache Time! Preview

For its 29th issue, Sneaker Freaker delivers is longest issue to date at 180 pages. Chock-full with


Kate Moss Playboy 60th Anniversary T-Shirt by Marc Jacobs
Fashion

Kate Moss Playboy 60th Anniversary T-Shirt by Marc Jacobs

In honor of Kate Moss’s turn on the cover of the upcoming December 2013/January 2014 60th

Banksy Feeds the Pigeons on Day 3 of "Back To The Roots"
Arts

Banksy Feeds the Pigeons on Day 3 of "Back To The Roots"

After hitting both the Passage des Postes and Rue Piémontési in the French capital, Banksy made his

Karmaloop Has You Covered For the Holidays
Fashion

Karmaloop Has You Covered For the Holidays

Streetwear purveyors Karmaloop celebrate the holiday season with the extension of its “Cyber Vision

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.