Rumor: Kanye West Leaves Nike, Signs Creative Deal with adidas's Y-3

Word circling the rumor mill is that Kanye West has opted out of his longstanding relationship with

Fashion
22,784 Hypes 0 Comments

Word circling the rumor mill is that Kanye West has opted out of his longstanding relationship with Nike, choosing to work with adidas’s Y-3 imprint instead. The new project, hereby referred to as “YEEZI,” was referred to by West at his November 20 show. Reportedly, the venture comes as a result of West spending time with Yohji Yamamoto during the 2014 Mercedes-Benz NYFW show. This shift marks the latest chapter of Yeezy’s ongoing ventures in high fashion, having recently spent time with a team in Milan to design his forthcoming namesake label. Look for more news on “YEEZI” as it surfaces.

Read Full Article

What to Read Next

Y-3's Notoma Is the Chunky Sandal Your Summer Rotation Needs
Footwear

Y-3's Notoma Is the Chunky Sandal Your Summer Rotation Needs

Choose from “Clear Brown” or “Black/Red.”

Y-3 Wants You To Disappear With Its FW21 Collection
Fashion

Y-3 Wants You To Disappear With Its FW21 Collection

Elevating Y-3’s functional designs with new stylistic elements.

Y-3 Combines Classic Styling With Contemporary Tooling for All-New GR.1P High
Footwear

Y-3 Combines Classic Styling With Contemporary Tooling for All-New GR.1P High

Served in “Core White/Black.”


Y-3 Puts a Minimalist Spin on the adidas UltraBOOST 21
Footwear

Y-3 Puts a Minimalist Spin on the adidas UltraBOOST 21

Featuring a clean and cageless upper alongside signature Y-3 branding.

The xx to Reissue Both Albums as 7" Box Sets
Music 

The xx to Reissue Both Albums as 7" Box Sets

While holiday season is approaching, London trio The xx offers vinyl reissues for both of their

Justin Bieber - Alone
Music 

Justin Bieber - Alone

With his #MusicMondays series arriving early this week, Justin Bieber shares a new song called

2NE1 - Missing You
Music 

2NE1 - Missing You

K-pop sensations 2NE1 unleash the third single off their highly-anticipated new album and has also

Snoop Lion - Tired of Running
Music 

Snoop Lion - Tired of Running

“Tired of Running” from the cops, so Snoop Lion takes us deep into the mountains for his new music

Todd James “Swords & Sorcery" Exhibition @ The Newsstand
Art

Todd James “Swords & Sorcery" Exhibition @ The Newsstand

Visual artist Todd James is set to unveil a new installation at The Newsstand in Brooklyn. Akin to


DJ Koze - Magical Boy (Matthew Herbert Remix)
Music 

DJ Koze - Magical Boy (Matthew Herbert Remix)

German techno virtuoso DJ Koze is supporting his 2013 release Amygdala with an accompanying remix

Kanye West Opens Yeezus Tour Pop-Up Shop In New York
Music 

Kanye West Opens Yeezus Tour Pop-Up Shop In New York

Having given fans on the West Coast a Yeezus Tour Pop-Up Shop, Kanye West now treats fans out in

Fielder's Choice Goods Re-purposes Vintage Baseball Gear Into Accessories
Fashion

Fielder's Choice Goods Re-purposes Vintage Baseball Gear Into Accessories

Fielder’s Choice Goods launches a line of leather accessories and goods that bring renewed life and

Eminem Sits Down with BBC Radio 1's Zane Lowe – Part 3 & 4 + In-Studio Performance of "Stan"
Music 

Eminem Sits Down with BBC Radio 1's Zane Lowe – Part 3 & 4 + In-Studio Performance of "Stan"

Zane Lowe and Eminem concluded their four-part interview series with parts three and four of the

Kanye West - Flashing Lights (TWRK Remix)
Music 

Kanye West - Flashing Lights (TWRK Remix)

Production duo Benzi and DJ Esentrik, aka TWRK, team back together and supply a brand new remix of


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.