As part of #Heineken100 – an exclusive seeding program that celebrates those who meet Heineken’s “Man of the World” title – the longstanding beer brand debuts its exclusive denim collaboration with Japanese clothier NEIGHBORHOOD. With #Heineken100’s creative director and owner of Union Los Angeles Chris Gibbs at the helm, these special edition jeans feature an indigo denim build, a narrow fit, Heineken green cross-stitching, a custom green leather label, and a Heineken-printed label with personalized packaging. “For this project, I wanted to use contrasting stitch colors to evoke different emotions—especially Heineken’s signature green,” said NEIGHBORHOOD designer Shinsuke Takizawa. “I am proud to share a product that not only showcases the brand quality, but also highlights a part of my culture with a niche audience that genuinely appreciates it.” Keep an eye out for #Heineken100’s final collaborative project with artist Eric Haze scheduled to premiere at Art Basel Miami in December.
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