The Kooples recently unveiled a snappy new video in promotion of their new watch collection. The infinitely cool European label synchronized a pair of edgy tap dancers to emulate the ticking of a watch, which is consistent the brand’s obsession with couples while subtly playing on the product. Here we take a look behind-the-scenes of the video, where director Amer Chadha Patel and choreographer Adrian Gas give us a breakdown of the fast-paced edit. Enjoy the above, and take a further look at The Kooples along with the full video here.
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