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Travi$ Scott – The Design of Music

With his highly-anticipated debut Owl Pharaoh slated for a February 22, 2013 release, HYPETRAK

With his highly-anticipated debut Owl Pharaoh slated for a February 22, 2013 release, HYPETRAK recently caught up with Travi$ Scott to touch on an array of topics. The Houston-born rapper/producer took the industry and listeners by storm when he appeared on the G.O.O.D. Music compilation Cruel Summer – placing the 20-year-old in the company of industry veterans and creative luminaries. Drawing comparisons to none other than Kanye West, the writer notes, “In their world, there is no drum too large, no chord progression too evocative of gospel choir, and no proclamation of self-worth too ambitious to be mistaken for hubris.” While a choice excerpt appears below, head over to HYPETRAK to read the editorial in its entirety.

Can you discuss your Houston roots and how they have shaped your music to date?
Man, I lived there my whole life and just being around those guys influenced the urban side of my music. Just the way Texas moves and the way the city works [has influenced me]. The vibe plays a big part of it. That’s 10% what of what Swishahouse house taught us. From a style point of view, most of it comes from the West culture, as far as the skins and textures and shit. You know ..??

How would you describe your style as a rapper? As a producer?
I came to my senses when I was at a dinner [hosted by] Kim Jones Paris. I was with the whole clique and Virgil was like, “Man, you’re the youngest kid in here. You’re amongst the best designers in the world. You’re not a producer, you design music.” Which is true. As far as a rapper style, that shit was just born into me. It’s really who I am.

You briefly lived in New York yet now reside in Los Angeles. What attracted you to the city of angels and do you have plans of a return to New York someday?
I hated walking and shit. I love New York ‘cause that’s where most of clique is but the vibe is crazy in LA. It really works for me. That’s the type of person I am. I think it’s because I have this weird mindset that has to be always working. Maybe I will [move back], but I need to be moving like my nigga [Kanye] or Jigga if I do.

InterviewerJake Woolf
PhotographerMichael Knapp
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