adidas Originals Introduces the “All Originals Represent” Campaign (featuring Nicki Minaj & Big Sean)

Today, adidas unveils its latest advertising campaign dubbed “All Originals Represent” featuring brand ambassadors Nicki Minaj, Big Sean, Korean pop phenomenon 2NE1, Derrick Rose and designer Jeremy Scott. Arriving through various channels, including television, cinema, digital, retail and print, this initiative will highlight the creative spirit specific to unique cities around the globe. Hermann Deininger, CMO of the adidas brand, comments:

“This generation is always looking for a chance to go all in to their own beat; an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-expression, and we are enabling our consumers to share with us and the world their creativity, and what originality means to them”

“All Originals Represent” will be activated worldwide through local events challenging consumers to go all in and represent their crews and passions. Followers can then submit original content here and vote on the most original crew worldwide.