adidas Originals Introduces the “All Originals Represent” Campaign (featuring Nicki Minaj & Big Sean)

Today, adidas unveils its latest advertising campaign dubbed “All Originals Represent” featuring

Music 
267 0 Comments

Today, adidas unveils its latest advertising campaign dubbed “All Originals Represent” featuring brand ambassadors Nicki Minaj, Big Sean, Korean pop phenomenon 2NE1, Derrick Rose and designer Jeremy Scott. Arriving through various channels, including television, cinema, digital, retail and print, this initiative will highlight the creative spirit specific to unique cities around the globe. Hermann Deininger, CMO of the adidas brand, comments:

“This generation is always looking for a chance to go all in to their own beat; an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-expression, and we are enabling our consumers to share with us and the world their creativity, and what originality means to them”

“All Originals Represent” will be activated worldwide through local events challenging consumers to go all in and represent their crews and passions. Followers can then submit original content here and vote on the most original crew worldwide.

Read Full Article

What to Read Next

Kendrick Lamar and Dr. Dre Cover XXL's 15th Anniversary Issue
Music 

Kendrick Lamar and Dr. Dre Cover XXL's 15th Anniversary Issue

A clash of generations of the West Coast takes place in XXL‘s 15th anniversary issue as Kendrick

HYPETRAK Premiere: Jinbo - Damn (Girls' Generation's "Gee" Revisited)
Music 

HYPETRAK Premiere: Jinbo - Damn (Girls' Generation's "Gee" Revisited)

Even if you live outside of Asia, you should be aware of the power K-pop possesses in the music

scargeear Envisions The Avengers at the Olympics
Art

scargeear Envisions The Avengers at the Olympics

Prior to the spotlight being turned onto the Olympics, it was focused squarely on The Avengers —

A Visit to Stock Vintage in New York City
Fashion

A Visit to Stock Vintage in New York City

Stock Vintage in New York’s East Village is a must-stop destination for any collector or aficionado

Converse Japan Chuck Taylor All Star Glen-Check Hi
Footwear Fashion

Converse Japan Chuck Taylor All Star Glen-Check Hi

The world’s eyes are on England, directly and indirectly this summer. Converse Japan is following


Bandit9 Nero Motorcycle
Fashion Automotive

Bandit9 Nero Motorcycle

If Steve McQueen ever donned a mask and cape to fight crime à la Batman, we’d like to think that

Outlier Supermarine Anorak
Fashion

Outlier Supermarine Anorak

The official definition and styling of the traditional anorak jacket tends to grow somewhat

visvim 2012 Fall/Winter “Dissertation On A Man With No Country” Video
Fashion

visvim 2012 Fall/Winter “Dissertation On A Man With No Country” Video

The forthcoming Fall/Winter 2012 collection from Japanese label visvim takes on a thematic

Reebok 2012 Pump Fury HLS "Verbal" White/Silver
Footwear Fashion

Reebok 2012 Pump Fury HLS "Verbal" White/Silver

There are few footwear designs that are as immediately evocative and representative of the 1990s

Stream the NBA 2K13 Soundtrack (Executive Produced by Jay-Z)
Music

Stream the NBA 2K13 Soundtrack (Executive Produced by Jay-Z)

From up-and-coming bands to some of the most established acts on the radio, sports titles from 2K

More ▾