David Banner is convinced that his business model will revolutionize the way artists make a living in the music industry. He has proposed to his fans that they donate one dollar for a copy of his otherwise free album. With a goal of getting two million fans to donate, this he feels, will demonstrate to upcoming artists that they no longer need a label for support. The Mississippi rapper will be using this new strategy for the release of his upcoming album, Sex, Drugs, & Video Games. The method however, has been similarly executed when Radiohead released their free album In Rainbows, which encouraged fans to pay what they want for it, if they chose to. Below is a quoted statement from David Banner himself.
“When I get these two million people that I’m talking about, we won’t need to market, we won’t need to beg, We’re trying to raise the stakes. I had an LA Clipper give $1,000. I’ve had several people give $100, I’ve had several people give $50. I have this one girl, in particular, who gives $5 every week and I thought it was cute because she says, ‘I don’t have much money, David Banner, but I definitely want to contribute to the movement.”