Black Gold: Mote Caviar

NOWNESS and photographer Mark Mahaney have taken a fresh look at the process of a sustainable

Food & Beverage
395 0 Comments
Save

NOWNESS and photographer Mark Mahaney have taken a fresh look at the process of a sustainable Siberian sturgeon caviar harvest at the Mote Marine Laboratory in Sarasota, Florida. This caviar fetches top dollar at three Michelin-starred restaurants all over the United States, but due to the sturgeon’s falling numbers which placed it on the endangered species’ list, a more sustainable way to meet the demand for the fish’s premium caviar had to be found. The Mote Laboratory regulates the harvest, while using revenues of the luxurious eggs to generate additional funds for future aquaculture research. Extremely impressive that only a single ounce of Mote’s carefully farmed caviar can be expected to sell for anywhere between $45 to $119 USD. Hit up NOWNESS below to read more on this admirable project, and to get your caviar learn on.

Read Full Article

What to Read Next

McDonald's and Paramount Caviar Bring "High-Low" Luxury to Valentine's Day
Food & Beverage

McDonald's and Paramount Caviar Bring "High-Low" Luxury to Valentine's Day

The Golden Arches formalizes an internet trend with a limited-edition McNugget Caviar kit.

Nike Gives Air Max Plus Premium a “Black/Metallic Rose Gold” Palette
Footwear

Nike Gives Air Max Plus Premium a “Black/Metallic Rose Gold” Palette

Recalling the aesthetic of the earlier Corteiz x Air Max 95 “Honey Black.”

Nike Unveils the Stealthy Air Force 1 Low “Black Paisley” With Gold Accents
Footwear

Nike Unveils the Stealthy Air Force 1 Low “Black Paisley” With Gold Accents

Intricate embossed patterns meet premium suede for a refined Spring 2026 delivery.


Giza Pyramids Awaken Contemporary Creativity in 'Forever Is Now'
Art

Giza Pyramids Awaken Contemporary Creativity in 'Forever Is Now'

10 artists’s take on the timeless allure of Egypt.

A$AP Rocky talks Lana Del Rey collaboration, announces songs with Santigold & Pharrell
Music

A$AP Rocky talks Lana Del Rey collaboration, announces songs with Santigold & Pharrell

While the whole (digital) world has been disappointed by the removal of the A$AP Rocky / Lana

visvim 20L Backpack For THE BLACK SENSE MARKET
Fashion

visvim 20L Backpack For THE BLACK SENSE MARKET

To help celebrate the 100th issue of Japanese fashion magazine, SENSE, visvim have created this

hobo x Caminando Suede Medallion Mid Shoe
Footwear Fashion

hobo x Caminando Suede Medallion Mid Shoe

Best known for its vintage accessories and bags, Japanese brand, hobo, continues to expand the

Supreme x The North Face 2012 Spring/Summer Capsule Collection
Fashion

Supreme x The North Face 2012 Spring/Summer Capsule Collection

Today we can bring you the first official images of the long-awaited 2012 spring/summer

Wiz Khalifa - No Sleep (Urban Noize Remix)
Music

Wiz Khalifa - No Sleep (Urban Noize Remix)

Here’s a look at the latest creation from Urban Noize as they remix Wiz Khalifa‘s Rolling

Diplo and Friends featuring Lunice and Paul Devro
Music

Diplo and Friends featuring Lunice and Paul Devro

In case you missed it, this past Saturday was the official premier of Diplo’s new radio show


Fiona Apple announces North American tour dates
Music

Fiona Apple announces North American tour dates

After receiving the elongated album title as well as the coinciding details, Fiona Apple is

2012 XXL Freshman Class Mixtape
Music

2012 XXL Freshman Class Mixtape

To further commemorate this year’s Freshman Class from XXL Magazine, DJ Whoo Kid hosts an

Sound FX - That Girl Remix
Music

Sound FX - That Girl Remix

In preparation for the release of their The Still Dreaming LP,  Southern California group Sound

Ne-Yo - Burnin' Up
Music

Ne-Yo - Burnin' Up

Ne-Yo heads south of the border for his latest visual offering coinciding with “Burnin’ Up.”

Casey Veggies Customized Greatly 3 (Mixtape)
Music

Casey Veggies Customized Greatly 3 (Mixtape)

Completing the trifecta, Casey Veggies presents the third iteration of his Customized

John Mayer covers Lana Del Rey's "Video Games"
Gaming

John Mayer covers Lana Del Rey's "Video Games"

While we’ve grown accustomed to hearing remixes of Lana Del Rey’s recent work, covers are a bit

More ▾