The Making of Warsteiner's "Taste of Life" with Yue Wu, DJ Rafik and Andy Chiu

Last month we visited with Warsteiner’s Andy Chiu as he provided a comprehensive telling of the

By //Arts

Last month we visited with Warsteiner‘s Andy Chiu as he provided a comprehensive telling of the strategy involved when marketing beer as opposed to his previous efforts in the sneaker industry. With prior experiences with German brands adidas and PUMA, the overall change in marketing focuses when it comes to beer means that while the metrics of performance make for a relatively easier sell, alcohol requires a more unique perspective that involves experience above all else. One of the byproducts of Chiu’s involvement in the progression a brand that has roots spanning almost 260 years. In this video we present both the making-of and the final product of a short internet spot that features the efforts of illustrator and animator Yue Wu and six-time world DJ champion, DJ Rafik.

Read Full Article
Yue WufilmBeerWarsteinerAndy ChiuDJ Rafik#AndyChiu

You may also like

Artist Eugenio Merino Creates Life-Sized Sculpture of Andy Warhol's Corpse
Arts

Artist Eugenio Merino Creates Life-Sized Sculpture of Andy Warhol's Corpse

Encouraging visitors to take selfies.
2,770 Hypes 9 Comments
DJ Premier Delivers the "1966" Remix of J. Cole's "1985"
Music

DJ Premier Delivers the "1966" Remix of J. Cole's "1985"

The original immediately connected with the rap legend.
3,877 Hypes 3 Comments
The Bihar Museum Embodies the Past and Future of Indian Metal Making
Design

The Bihar Museum Embodies the Past and Future of Indian Metal Making

An exterior covered in COR-TEN steel.
1,927 Hypes 1 Comments
Kanye West and TIDAL Must Face Lawsuit Over 'The Life of Pablo' Exclusive
Music

Kanye West and TIDAL Must Face Lawsuit Over 'The Life of Pablo' Exclusive

Over a tweet West shared back in 2016.
13,271 Hypes 14 Comments
Baxter's "Life Lived True" Series Documents the Burgeoning Subcultures of LA
Fashion 

Baxter's "Life Lived True" Series Documents the Burgeoning Subcultures of LA

Featuring a line of grooming products made for a wide range of needs.
1,659 Hypes 2 Comments
Dot Da Genius Breaks Down the Making of Kid Cudi's "Day N Nite"
Music

Dot Da Genius Breaks Down the Making of Kid Cudi's "Day N Nite"

A decade after its release.
3,659 Hypes 20 Comments


What to Read Next

The HYPEBEAST Review: adidas D Rose 3
Footwear

The HYPEBEAST Review: adidas D Rose 3

While the world anxiously awaited #thereturn, adidas had new beginnings in mind when conceiving of

Stussy 2012 Fall/Winter MFG Training Day Fleece Ballcap
Fashion

Stussy 2012 Fall/Winter MFG Training Day Fleece Ballcap

Stussy has seen many successes over the past few years with its military-leaning pieces. Despite

Thom Yorke’s Atoms for Peace – What The Eyeballs Did
Music

Thom Yorke’s Atoms for Peace – What The Eyeballs Did

It was back in September when Thom Yorke debuted “Default,” the first single from his Atoms for


Vampire Weekend - Unbelievers (Live on Kimmel)
Music 

Vampire Weekend - Unbelievers (Live on Kimmel)

After a well-deserved hiatus, Vampire Weekend returned to the scene by debuting their new track

Bob Dylan Set to Open "Revisionism" at the Gagosian Gallery Later This Month
Arts

Bob Dylan Set to Open "Revisionism" at the Gagosian Gallery Later This Month

While an official press release is forthcoming, it can be confirmed that Bob Dylan will open

Hucci - "Ball So Hard" feat. Stooki Sound & "I Got You" (Remix) feat. The Weeknd
Music 

Hucci - "Ball So Hard" feat. Stooki Sound & "I Got You" (Remix) feat. The Weeknd

The trap movement continues to sprout up great young talent, and today we introduce you to

More ▾