Adele's '21' Makes XL Records $67 Million Profit

There is no denying that Adele was one of the greatest record releases in recent years. The numbers

By
Music 
83 Hypes 0 Comments

There is no denying that Adele was one of the greatest record releases in recent years. The numbers confirm this. After 79 weeks in the Top 10, and 24 of those at Number One, the album earned nearly $67 million in profits to its record label XL. The 18 million copies that 21 sold on a global scale in 2011 helped XL cash in $181 million in revenue, a nearly 400 percent increase from the $36 million it earned in 2010. Of that number, the record label paid $27.3 million in dividends – half of it to its parent company, Beggars Group, the other half to one of the label founders, Richard Russell.

Beggars chairman Martin Mills states that the share of the XL dividends will “invest in our future.”

“We’ve sold 25 million copies of 21 around the world,” he said, “and when you sell that many records, everyone makes money. Not just Adele and the label but distributors, retail, everyone.” Beggars itself (which holds a partial or full ownership stake in other labels like 4AD, Matador and Rough Trade) reported $138 million in revenue and $37 million in operating profit in 2011.

Despite its tremendous success, don’t expect a followup to emerge anytime soon:

“The next Adele album may not come for some years, and it’s impossible to predict its likely sales… We therefore regard this year’s figures as exceptional,” it stated.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

484 Users Online

What to Read Next

WTAPS x Harris Tweed Leather Gloves
Fashion

WTAPS x Harris Tweed Leather Gloves

As winter begins to take hold across many cities throughout the world, WTAPS and Harris Tweed

Nike Sportswear LeBron X Cork Edition
Footwear Fashion

Nike Sportswear LeBron X Cork Edition

LeBron James’s sweet taste of victory was celebrated with a champagne toast on June 21 to mark his

Benji Madden Commissions .40 Caliber Bullet Necklace on Ben Baller’s New Reality Show
Entertainment

Benji Madden Commissions .40 Caliber Bullet Necklace on Ben Baller’s New Reality Show

Following appearances by Pusha T, Q of WorldStarHipHop and Rob Kardashian, Benji Madden enlists Ben


Nike Cuts Ties with Lance Armstrong
Sports

Nike Cuts Ties with Lance Armstrong

After standing by Lance Armstrong’s side amidst countless doping allegations, further accusations

Trinidad Jame$ - All Gold Everything
Music 

Trinidad Jame$ - All Gold Everything

Meet Trinidad Jame$. Straight outta Clayton County, Georgia comes this flamboyant character who

The Coup featuring Das Racist & Killer Mike – WAVIP
Music 

The Coup featuring Das Racist & Killer Mike – WAVIP

In case you are not familiar with The Coup, check again. The Oakland-based hip-hop collective has

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.