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Set to “Run this Town” by Jay-Z, Duracell unveils their latest commercial spot for their Powermat – a handy 24-hour power device from the storied battery brand. Showcasing a day and night spent putting various digital devices through the ringer, the Powermat proves to be a saving grace for individuals constantly on the go. Key features include a powermat for two devices, wireless case for the iPhone 4/4S, and a portable backup battery. The Duracell Powermat can be purchased online for $100 USD.