JOYCE launch a new campaign this season with its “ART OF TRAVEL” collection. The luxury retailer has partnered with some of the world’s best hotels and air programs to deliver unparalleled benefits to JOYCE Edition 2011/2012 cardholders. The partners include Asia Miles, Mandarin Oriental Hong Kong and The Ritz Carlton. On a product level, Chinese contemporary artist Yue Minjun has applied his signature Noah’s Ark print over several travel necessities including an iPad case, an international adapter, a 3-pack of pouches, playing cards, an eye mask, a neck pillow, a passport holder, a luggage tag, slippers, socks, a garment bag, a bathrobe and finally, a cashmere shawl.
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