adidas Originals Launches iPhone App

adidas Originals rolls out its all-new iPhone app utilizing 3D image recognition. Utilizing this

Tech
506 Hypes 0 Comments

adidas Originals rolls out its all-new iPhone app utilizing 3D image recognition. Utilizing this special technology, users can snap photos and subsequently receive colorway recommendations based on currently available adidas Originals products. Additional details include the ability to view the latest Originals catalog as well as interact with fellow fans on the adidas Originals Facebook page. The app will be available as of August 5 through select iTunes markets including the United States, Japan and the United Kingdom.

adidas Originals launches first-of-its-kind iPhone® application 3D image recognition provides users with recommendations for new sneakers

Herzogenaurach, Germany, August 1st, 2011 – adidas Originals has created a unique application for providing first-of-its-kind access to the brand via the iPhone®. With the help of a special 3D image recognition software, users get their recommendation for a new pair of sneakers by taking a snapshot of a pair of shoes, and the closest matching product from the iconic sportswear label that is currently available will be generated. The snapshot is just the entry point into the mobile adidas Originals world, where users can also check out the nearest adidas store, flip through the product catalogue, or become one of the 10.5 million fans on the adidas Originals Facebook page.

Even though image recognition applications have made their way into the marketplace, the adidas Originals App uses 3D image recognition for real-life objects/products, which is the first of its kind in its industry. Users take a photo of a sneaker, and the application responds with the closest, most relevant matches based on the colour of the input image. This gives consumers the chance to find the best replacement for their favourite old sneakers, to find adidas sneakers most similar to shoes that might have caught their eye somewhere, or to simply play around and explore the different styles of adidas Originals sneakers in a fun way.

While the image recognition tool offers an exciting entry point to the app, the user will also be able to scroll through the adidas Originals catalogue, spin the products around in a 360 degree view and stay up-to-date about brand news and content from adidas. Users will also be able to find adidas Originals stores within 50 km of their location. Through Facebook Connect users will be able to share their favourite products with their friends.

A quick link to the adidas Originals Facebook page provides qualitative content, such as new product drops, events and contests, on a daily basis. The Facebook presence has developed into a global information hub from adidas Originals, well received by more than 10.5 million fans to date.

The adidas Originals App will be available for free from August 5th, 2011 and will be first presented in public during the Lollapalooza 2011 Festival in Chicago, USA, from August 5th-7th, where festival visitors can download and try out the app.

Read Full Article

What to Read Next

Pharrell and adidas Originals' Premium Basics Collection Launches New Fall Colorways
Fashion

Pharrell and adidas Originals' Premium Basics Collection Launches New Fall Colorways

The capsule features a new range of cozy hoodies, crewnecks, tees, shorts and more.

Adidas Originals References the Archives for New EQT CSG 91 Sneaker
Footwear

Adidas Originals References the Archives for New EQT CSG 91 Sneaker

Coming with a dual-toned lace fit to offer the most secure fit possible.

Adidas Originals' HYPERTURF Gaiter Is a Sneaker Fit to Tackle All Conditions
Footwear

Adidas Originals' HYPERTURF Gaiter Is a Sneaker Fit to Tackle All Conditions

Equipped with CORDURA fabric and FIDLOCK magnets.


Take a First Look at the adidas Originals Puffylette
Footwear

Take a First Look at the adidas Originals Puffylette

A new slip-on silhouette.

Bottega Veneta 2011 Fall/Winter "The Art of Collaboration" Video by Robert Polidori
Fashion

Bottega Veneta 2011 Fall/Winter "The Art of Collaboration" Video by Robert Polidori

Bottega Veneta work together with Robert Polidori to help tell the story of the Italian fashion

Mac Miller - The Miller Family Reunion
Music 

Mac Miller - The Miller Family Reunion

There is no denying Mac Miller’s work ethic and as the saying goes, hard work pays off. After

3.1 Phillip Lim Hand Braided Sleeve Motorcycle Jacket
Fashion

3.1 Phillip Lim Hand Braided Sleeve Motorcycle Jacket

The all too iconic double-riders motorcycle jacket undergoes a slight makeover for the better

Best Coast - How They Want Me To Be
Music 

Best Coast - How They Want Me To Be

After watching Best Coast’s Drew Barrymore-directed Warriors/West Side Story-inspired clip for

V&A: "Dieter Rams - Cold War Modern" Film
Design

V&A: "Dieter Rams - Cold War Modern" Film

The story and influence of Dieter Rams over the Braun empire has been a topic of hot discussion


Busta Rhymes & DMX – Otis (Freestyle)
Music 

Busta Rhymes & DMX – Otis (Freestyle)

Reworks on Jay-Z and Kanye West’s new single “Otis” sure is nothing surprising, but Funkmaster

Drake talks "Marvin's Room" remixes
Music 

Drake talks "Marvin's Room" remixes

We heard plenty of renditions of Drake’s breakup tune “Marvin’s Room” – vocalists like Chris

Trey Songz – Headlines (Remix)
Music 

Trey Songz – Headlines (Remix)

With all the genre-crossing between hip-hop and R&B that has been going on in the last few

Fred Perry 2011 Fall/Winter Origami Blank Canvas Collection
Fashion

Fred Perry 2011 Fall/Winter Origami Blank Canvas Collection

Under Fred Perry’s Fall/Winter 2011 line is a capsule inspired by Japanese artists, versed in the

H&M 2011 Fall/Winter Collection Further Look
Fashion

H&M 2011 Fall/Winter Collection Further Look

H&M has unveiled a follow-up series of looks into their Fall/Winter 2011 collection. A continuation

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.