MINI "It's Personal" Campaign

Carmakers MINI launch an all new campaign titled “It’s Personal.” In conjunction with Germany’s largest video screen set above the Kurfürstendamm shopping boulevard in Berlin, participants can have their face shown on the big screen. To participate, people can have their photo taken in the MINI Photo Box and choose their favorite MINI. Four colors and four MINI Family models are set as available choices: the MINI Hatch, MINI Convertible, MINI Clubman and MINI Countryman. Following the photograph, the faces will subsequently be replicated on the 104 m² screen with the theme of “IT’S PERSONAL. BE MINI.”