Nike Basketball: "Basketball Never Stops" Commercial

Despite an ongoing lockout, which sees the NBA work stoppage extend through November 30, Nike

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Despite an ongoing lockout, which sees the NBA work stoppage extend through November 30, Nike Basketball continues pushing forward with this new spot for its “Basketball Never Stops” campaign. From Harlem to China, we see some of the sport’s finest showcasing their undying love, passion and dedication to the game of basketball. Featured appearances include LeBron James, Kevin Durant, Dirk Nowitzki and Amar’e Stoudemire, with cameos from Questlove, J. Cole and Duke’s Coach K.

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