Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Designed by creative studio Nendo in Tokyo’s Aoyama district, the new PUMA House combines an event space and a press room into one open area. Using staircases as a main architectural theme throughout, the multipurpose area will be used for exhibitions, fittings, product launches and other media events. Mirroring PUMA’s relationship to sports and athletics, the space provides a sense of movement, reminding us of the constant need for exercise, and enables a three-dimensional product display that fully uses its environment.