Nike Sportswear x Kronk "Bleed Your Colors" South Africa (Video)

Nike Sportswear unveils a short spot featuring the work of South African artist Kronk, who was tapped to design the capsule lineup for NSW’s recent True Colors campaign. Kronk represents his native land of South Africa for the 2010 World Cup.

Kronk is an emerging designer/illustrator from Cape Town. His work is colorful and whimsical, a collision of rock poster rebelliousness and wry pop culture references. His contributions to the South African team kit are the most intricate of the collection, with an insanely detailed crest embroidery, a bubble lettered font, a kaleidoscopic illustrated pattern (lining the AW77 hoodie), and a cartoonish mascot who seems to be in constant motion. Is he a footballer breaking away on the pitch or a fan blowing a horn in the stands? They are one in the same in Kronk’s mashed-up world.

Source: EU Kicks