Nike Sportswear x So Me France Team Kit

So Me, nee Bertrand De Langeron, is an acclaimed illustrator as well as the art director of Ed

Uncategorized Footwear
237 Hypes 0 Comments

So Me, nee Bertrand De Langeron, is an acclaimed illustrator as well as the art director of Ed Banger records, one of the world’s most cutting – edge labels. Since 2003, his album art and music videos have come to embody the eclectic world of Ed Rec, adding complimentary visuals to their innovative sounds. His contributions to the France kit exhibit his pop art sensibility and tongue-in-cheek style. The colorful mascot and crest feature a simple character that’s a parody of the stereotypical Frenchman – complete with a tilted beret and manicured moustache. The pattern lining the hoodie on the AW77 is a brick-like repeat in vibrating red, blue and black and the hand-written font features rounded edges, adding to the kit’s playful vibe.

Six Collaborations spawned from Nike Sportswear’s desire to celebrate the beautiful game of football in a way that connects to the national team fans who dwell at the intersection of sports and culture. In 2006, Nike collaborated with a group of artists to curate and design environments and spaces that represented their countries, but there was no product connection to this partnerships. This year, Nike worked with established and emerging artists from six countries to create alternative National Team Kits that flip the script on the classic football kit. “We wanted to include the kinds of apparel and accessories that would be in a footballers bag,” “They would be the same colors of on-field uniforms, but with the artists’ twists.” says Jarrett Reynolds, Nike Sportswear Apparel Design Director. In order to accomplish this, the Nike team asked artists contribute a badge, mascot, print and an alphabet in their handwriting style. Each collaboration includes N98 Track Jacket, AW 77 hoodie, kit tee, polo shirt and short for both men and women; then tee for men and tank for women.


Read Full Article

What to Read Next

Nike Spruces Up Its Dunk Low "Team Red/Pink Prime" With Frilled Swooshes
Footwear

Nike Spruces Up Its Dunk Low "Team Red/Pink Prime" With Frilled Swooshes

A louder colorway fit for the Valentine’s Day celebrations.

Two More Colorways of Nike Sportswear's Lahar Low Have Been Unveiled
Footwear

Two More Colorways of Nike Sportswear's Lahar Low Have Been Unveiled

The classic boot is dropping in “Madeira/Dark Beetroot” and “Hemp/Smoke” palettes.

Nike Sportswear Kicks It Old School With the Dunk High 1985 "Acid Wash"
Footwear

Nike Sportswear Kicks It Old School With the Dunk High 1985 "Acid Wash"

Retro patterns, aged midsoles, a special box and more.


Nike Sportswear Combines Safari Print, Navy Blue and More on the Latest Dunk Low Scrap
Footwear

Nike Sportswear Combines Safari Print, Navy Blue and More on the Latest Dunk Low Scrap

A playful hodgepodge of textures, tones and materials.

Nike Sportswear x Delta Netherlands Team Kit
Uncategorized Footwear

Nike Sportswear x Delta Netherlands Team Kit

Graffiti artist Delta, aka Boris Tellegen, has created a geometric world with his art that is a

Nike Sportswear x James Jarvis England Team Kit
Uncategorized Footwear

Nike Sportswear x James Jarvis England Team Kit

While British graphic artist James Jarvis is best known for his playful illustrations and

rag & bone x Timberland Boot Company 2010 Fall Collection
Uncategorized Footwear

rag & bone x Timberland Boot Company 2010 Fall Collection

Following up on yesterday’s unveiling of the rag & bone x Timberland Boot Company 2010 fall

Waste(twice) WT Beach Vest
Uncategorized

Waste(twice) WT Beach Vest

Waste(twice) release the following chambray vest with their WT Beach Vest style. The vest

Moncler Grenoble 2010 Fall Collection
Uncategorized

Moncler Grenoble 2010 Fall Collection

Moncler launched their new diffusion line beginning in fall of 2010 with their Moncler Grenoble


Nike Sportswear All Court Leather Mid
Uncategorized Footwear

Nike Sportswear All Court Leather Mid

Nike Sportswear’s most notable re-issue of the All Court came a few seasons ago under a

CLAE 2010 Spring/Summer Collection Part 2
Uncategorized Footwear

CLAE 2010 Spring/Summer Collection Part 2

One of the brand’s most extensive collections to date, CLAE give us a look into additional

Brenda Lynn & Shay Maria for Primitive 2010 Spring Campaign Video
Uncategorized

Brenda Lynn & Shay Maria for Primitive 2010 Spring Campaign Video

Encino-based Primitive continues its Red Cup tradition with a new campaign featuring well-known

Flat Out Film Teaser (Video)
Uncategorized

Flat Out Film Teaser (Video)

The Australian’s call it Walkabout, a chance to escape from the routine, heading into the empty

Converse John Varvatos JV Pro Leather Hi
Uncategorized Footwear

Converse John Varvatos JV Pro Leather Hi

Always a pleasing campaign, the Converse by John Varvatos line sees the release of its JV Pro

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.