Nike Destroyer Journal Issue 1

By now you’ve most likely caught wind of Nike’s 2010 holiday Destroyer campaign. Centered around Nike’s Destroyer varsity jacket, the jacket represents a tangible aspect to the concept that the Destroyer represents. That is the notion that ideas must be destroyed before being re-created into something greater. A print issue will compliment the campaign’s launch with product looks, insights with Tim Barber, and an installation on Bowery Stadium.