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Designed specifically to meet the needs of Ari Marcopoulos himself, Ari worked hand-in-hand with incase to create a camera bag that provides fast access to cameras and equipment in a highly evolved, easy to carry ergonomic design that re-imagines the functionality and style of a camera bag.
The design features a heavy-duty canvas finished with a custom water-repellent coating to provide optimal weather resistance in nearly any condition. Additional coverage is found in the removable rain fly, which features a custom Marcopoulos print. Ari’s use of multiple devices at each shoot inspired the quick access point-and-shoot camera pocket with magnetic closure and the iPad interior slip pocket. Inside the bag are adjustable, padded SLR camera and lens compartments as well as a document pocket and zippered pocket for storage and organization. The Incase x Ari Marcopoulos Camera Bag is now available for pre-order over at Incase’s webstore. Each bag comes with “Now Is Forever”, a limited-edition book of new and unseen photographs by the artist.
“My work takes me on the road several months at a time and lugging my equipment around is the most daunting part of traveling,” says Ari Marcopoulos. “It was an honor to work closely with the Incase design team to develop a bag that simplifies things. Their design approach, creating goods that are functional and low-profile, is exactly what I am looking for. The bag has become my travel companion just like my camera.”