SneakersBR x Diadora Sneaker Pack

Following up on a very well put together campaign with Nike, Brazilian sneaker website Sneakers BR continue their footwear designs with a new pack of kicks alongside Diadora. Two different versions will be available, each limited to 24 pairs, distributed to SneakersBR family and friends this month.

SneakersBR and Diadora proudly presents the ‘SneakersBR – The Cloud Pack’. The shoes use 2 classic silhouettes from the 80s, the Speciale, a court shoe from basketball and the Jogging, a retro runner. The main theme for the pack is “The Cloud’, SneakersBR mascot: “from the first SneakerSBR layout, 2 years ago, we wanted a mascot, something like a toy, not beautiful but pop at same time. “The Cloud” came to us almost accidentally but we really liked its style and colors.

Now “The Cloud” is almost no more visible on current layout but we wanted pay homage to the beginning of our history as the first brazilian website about sneaker culture.”

Diadora is a brand that is on the game since the the 50s, created by Marcello Danieli in Italy. The brand have begun its story on sports market on the 70s sponsoring tennis players and also moving later to other sports like athletic, soccer and automobilist, supporting names like Sebastian Coe, Niki Lauda, Allain Prost, Zico and Ayrton Senna. The 2 last names were icons of Brazilian sports history and Diadora is recovering part of this story and the link with Brazilian sneaker market with the Diadora 80 project reworking some of the best shoes from that golden age. We really hope you enjoy the shoes, packed with a special tote bag and a felt toy/keyring.

Source: Sneaker Freaker