LOST x KR3W "I Heart My Shih-Tzu" T-Shirt

Television show LOST has created an underground viral marketing campaign that kicked off at Comic-Con 2009, with comedian Paul Scheer and his black velvet fan art moment during the show’s infamous panel. Since that moment, the show has created what is easily one of the most intricate and in-depth fan appreciation marketing campaigns ever attempted. They will release 16 limited edition, hand-signed and numbered screen prints designed by some of the world’s top artists and graphic designers at their website DamonCarltonAndAPolarBear.com.

Today, The 7th poster was revealed at Rusty’s Discount Pet Center in Studio City, CA. Doors Opened at 8am. Fans were surprised to see limited edition LOST t-shirts created by KR3W free for the taking. The shirt, which reinterprets the “I Heart My Shih-Tzu” shirt that Hurley wore during the show’s fifth season, bore the viral poster website on the inside neckline (IAmTryingToBuySomeJerkyAndASlushy.com), leading them to the newest print, “Ken Taylor for The Smoke Monster.”