Project White T-Shirt

Dazed Digital chats with Ritchie Chan about his new initiative, Project White T-Shirt, a global campaign enlisting the efforts of top designers, allowing them to create a new and interesting silhouette out of the classic white tee. Below is a more detailed description of the project and the individuals involved in making Project White T-Shirt come to fruition.

Charity and t-shirts have gone hand in hand so many times that we wonder whether ‘yet another designer t-shirt collaboration all in the name of charity’ will grab out attention. Certainly the name Project White T-shirt brings to mind other similarly spirited collaborations, what with humble white t-shirt being the perfect canvas for any designer to apply their signature. What marks Project White T-Shirt out though is the type of designers that have been chosen to partake in this project. Ritchie Chan of creative studio/agency Triple Major scoured the world looking for designers that could potentially do something genuinely interesting with a t-shirt. The 31 names involved, include Andrea Crews, Bruno Pieters, Pelican Avenue, Slow and Steady Wins the Race, Daniel Palillo and other contemporary avant-gardists that are mainly still carving out a signature for themselves and so we look to their t-shirts with curiosity. Some designers have made simple shape adjustments and some have taken their tees out of a wearable context altogether.

The rest of the Project White T-shirt story is a simple one; the t-shirts will be going on exhibition around the world and then they’re up for auction and all proceeds go to Designers Against Aids. They’re currently swishing around in a giant laundromat at L.A. Boutique Welcome Hunters and then they go to Space 15 Twenty Gallery.

The interview can be found here.