BEINGHUNTED: Nike Sportswear + Wood Wood - LunarWood TZ

Having dropped the inaugural look into the Nike Sportswear + Wood Wood LunarWood TZ,

Uncategorized Footwear
122 Hypes 0 Comments

nike-sportswear-wood-wood-lunarwood-tz-beinghunted

Having dropped the inaugural look into the Nike Sportswear + Wood Wood LunarWood TZ, BEINGHUNTED. follows up the preview with an interview involving Wood Wood’s Brian SS Jensen as well as a series of photographs by Thomas Skou. The interview delves into the background of the LunarWood TZ and how a shoe originally conceived for the backcountry has since been modified for a more urban approach. The LunarWood TZ will release on December 11th at Wood Wood flagship stores in Copenhagen, Berlin and Vienna with a global drop 8 days later on the 19th. A list of some of the most interesting answers can be seen below.

What are the main characteristics of a shoe that is quintessentially Scandinavian?
Basically they should keep your feet warm and dry. The nordic environment was the initial inspiration for this project, and in the first drafts we were more specific about the scandinavian references. However we didn’t want the shoe to be too gimmicky, and in the end the scandinavian aspect is probably more present in the process than in the final product. We actually discussed doing a Scandinavia only release, but it felt a bit forced.

What are the innovations on the new LunarWood?
The upper has been treated with this nano-coating called ion-mask to make it water repellent, and the Lunar sole incorporates a new Nike technology called Dynamic Support that adapts to a runner’s gait with each step.

The pictures on the following pages show the LunarWood in a rough city environment. Tell us a bit about this shooting – who are these guys, where did you go, how did the shoes perform?
Basically we wanted to present the shoe in the setting we had imagined them in from the start. At night in the empty streets, roof tops and abandoned buildings.

The photos were shot by Thomas Skou who I have known for some time but never have had the chance to work with before. We spent the most of a sunday night with some local kids exploring different spots in Copenhagen. The shoes took a beating but held up nicely.

Read Full Article

What to Read Next

Sole Mates: Simon “Woody” Wood and the Nike Air Force 1
Footwear 

Sole Mates: Simon “Woody” Wood and the Nike Air Force 1

Ahead of the launch of ‘Sneaker Freaker: Soled Out,’ Woody speaks on his love for the AF1, and how to tell stories with originality.

Two More Colorways of Nike Sportswear's Lahar Low Have Been Unveiled
Footwear

Two More Colorways of Nike Sportswear's Lahar Low Have Been Unveiled

The classic boot is dropping in “Madeira/Dark Beetroot” and “Hemp/Smoke” palettes.

Nike Sportswear Kicks It Old School With the Dunk High 1985 "Acid Wash"
Footwear

Nike Sportswear Kicks It Old School With the Dunk High 1985 "Acid Wash"

Retro patterns, aged midsoles, a special box and more.


Nike Sportswear Combines Safari Print, Navy Blue and More on the Latest Dunk Low Scrap
Footwear

Nike Sportswear Combines Safari Print, Navy Blue and More on the Latest Dunk Low Scrap

A playful hodgepodge of textures, tones and materials.

Ray-Ban Ultra Wayfarer
Uncategorized

Ray-Ban Ultra Wayfarer

In recent times, we’ve seen a more and more Ray-Ban drops most notably seen on its 1952 icon,

Madsaki: All Day I Dream About Sunsex

Madsaki: All Day I Dream About Sunsex

We catch up with Japanese artist Madsaki to chat about various topics, including his recent gallery show, All Day I Dream About Sunsex, and increased role in the world of creative creations.

Stress x Wildlife! x Ed Wonka Nike Sportswear AW77 Video
Uncategorized

Stress x Wildlife! x Ed Wonka Nike Sportswear AW77 Video

Paying tribute to its AW77 Hoody and the overall emergence of Fixed Gear riding, filmmaker

Black Scale Card Holder
Uncategorized

Black Scale Card Holder

Adding further accessories to its collection of apparel, Black Scale drop a new card holder

MS Sneaker 2009 Holiday Sneakers
Uncategorized Footwear

MS Sneaker 2009 Holiday Sneakers

Chinese footwear brand MS Sneaker drop a new sneaker style for Holiday, featuring a triple


Shepard Fairey for 52nd Annual GRAMMY Awards
Uncategorized

Shepard Fairey for 52nd Annual GRAMMY Awards

Innovative illustrator Shepard Fairey has been selected to create the official artwork for the

Cars and Money: New Works by David LaChapelle Exhibition
Uncategorized

Cars and Money: New Works by David LaChapelle Exhibition

For his latest solo exhibition, renowned photographer David LaChapelle provokes us to take a

Burberry Black Label POPEYE Magazine Editorial
Uncategorized

Burberry Black Label POPEYE Magazine Editorial

Burberry Black Label offer a preview of some upcoming releases from the brand’s new seasonal

colette x Swarovski Crystallized Pop Up Shop
Uncategorized

colette x Swarovski Crystallized Pop Up Shop

December 7th will mark the opening of colette’s latest pop up shop project, this time done in

The KATC StockRoom December 2009
Uncategorized Footwear

The KATC StockRoom December 2009

The KATC StockRoom returns this month with a new batch of sneaker goodness. As always, MaZe

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.