In order to celebrate and promote the upcoming 2008 Olympic in Beijing, Nike stepped up to the plate big time, literally, by projecting images of some of China’s greatest athletes onto the sides of the new CCTV government building in Beijing. Designed by Dutch architect, Rem Koolhaas, the building represents China’s rapid progress and its bright future. Nike chose the perfect medium for this campaign as it showcases China’s athleticism with a very symbolic backdrop.
Bape’s legacy has very much been built on the success of its t-shirt collection. From the early hand printed t-shirts to the enormous empire Nigo has developed, there still stands a strong allegiance to the brands sometimes simple logos and graphics. In this latest release set for the weekend at Bape Hong Kong, look for an assortment of tees to drop. Ranging from rather childish renditions of Baby Milo, to more iconic uses of camo, a diverse range is available starting this Saturday.
Bape Hong Kong
#10 Ground Floor
Queens Road, Central
Hong Kong
Nike Vandal, born in 1984 as the successor to the Nike Air Force 1, is coming out with a new design this year named Nike Vandal High Supreme EX. The shoe comes in all black with spike-like texture covering the entire shoe. It has a tremendous amount of great details including a gold trim around the Nike Swoosh on the side, an ankle strap with gold rings and an embroidered Nike logo, and a tan-colored bottom sole again with gold accents. With the combination of black and gold and the use of different textures, this pair of shoes definitely rules supreme in the world of sneakers. Available on June 6th at Atmos Tokyo.
Japanese brand Devilock and their 11 years of service have branded fans with a taste of their rock & roll and rebellion inspired aesthetic through their own interpretive eyes. With a strong lifestyle including radio and TV backing their cause, the brand has taken to their 2008 summer collection with a series of designs reflective of their path. Many t-shirts revolve around the collection’s theme of “Destroy Everything & Rebuild” with the added inclusion of flip flops in a variety of colors. Available now at Juice in Hong Kong.
F.C.R.B. has released a new capsule of products under the title of Black Series. The name is pretty much indicative of what you’d expect with a number of designs and features that revolve around black t-shirts and hats. The designs are logo-driven and represent F.C.R.B. as a casual offering relative to more sophisticated releases such as SOPHNET. and uniform experiment.
