In a bold move, Nike has taken the initiative to create a series of sport specific performance footwear models for all types of events and sports. While in the past, footwear for select sports including equestrian, archery and sailing were without the backing of large and established sporting brands, Nike has overlooked few sports in this Olympic collection. Their collection slated for the 2008 Olympics extends from the aforementioned events to also include weightlifting, taekwondo, BMX, badminton, fencing and running events. Look for these on the feet of the world’s stars this summer.
Source: Sneaker Freaker
The launch event for the Damien Hirst x Warhol Factory x Levi’s collaboration featuring art meets consumerism took place this past Saturday. The event featured lavish displays of denim, splashed furiously with multiple colors of paint outliving their purpose as apparel and reaching into the legion of art. One pair of denim was allegedly priced at $80,000 USD. The pop-up shop is currently open at Santa Monica’s Fred Segal Man.
Fred Segal Man 420 BroadwaySanta Monica, CA p: 310.395.9792
Source: Supertouch
To celebrate the Casio G-Shock 25th Anniversary, the Japanese electronics company will drop a big event in New York City. Tokyo-based photographer Yasumasa Yonehara aka Yone will be there to present his campaign for the new G-Shock line with his trademark sultry photography. Artists such as Kanye West and Pharrell Williams will also be in attendance during the May event.
Source: CexWork
Collaborating with Kobe Bryant for the Beijing summer Olympics, Nike released the Nike Hyperdunk, the newest addition to their line of basketball shoes. Nike CEO, Mark Parker, has said that “Our performance product for Beijing is some of the best work Nike has ever done. The Nike Hyperdunk is a prime example of our commitment to deliver extraordinary innovation and lightweight performance product to the world’s best athletes. Every gram counts in competition. Athletes need superior lightweight footwear and apparel that they can compete in with confidence and that’s exactly what we’ve created for them.”
The criss-crossing pattern on the shoe is reminiscent of the Nike Zoom Kobe III, however this is not part of Kobe’s signature shoes. This is without a doubt one of Nike’s best creations.
Source: Nikebiz
Tokidoki teamed up with Medicom Toy to create this 100% Bearbrick which will be released at the New York Comic Con, 4/18/08-4/20/08 within the Toy Tokyo booth. Founder and designer of Tokidoki, Simone Legno, will be signing for the release at the booth. The Bearbrick resembles a soccer field with iconic Tokidoki characters such as Adios and the grim reaper posing as a soccer playesr. The figure is now available for pre-order at Toy Tokyo. Source: Vinyl Pulse
