We’ve recently seen Louis Vuitton’s ad starring Pharrell Williams for the LV-Blason Jewelry. Now for its new and first television ad campaign, LV is shifting a bit from their luxury image to a more adventurous one. The tone of the ad is more philosophical too asking, “What is a journey?” With collective images from around the world of people, nature, and cityscapes (with a little image hint of an LV bag), this ad is Louis Vuitton’s most emotional one yet. The campaign comes from the Ogilvy agency in Paris.
You can watch the ad here.
This Friday, Patta will release the limited edition Air Max 95 “The Running Man”. These which are designed by the artist Parra feature a pink and black colorway with Parra’s artwork shown on the insole. These sneakers are available at Patta and quickstrike accounts only starting February 15th! Something not to miss out on.
If there’s ever a concept driven designer, the award belongs in the hands of Dr Romanelli. Countless collections from the famed clothing designer and customizer have been subjected to his interesting concepts and themes . In a recent project with the countries leading vintage dealer Fruition out of Las Vegas, a special capsule of products were created. Each piece was painstakingly chosen by Chris Julian and the Fruition team and modified by Dr. Romanelli to reflect a new and contemporary take on vintage designs. The two sub-collections include a loud and vibrant Nike collection and a classic Christian Dior collection. The capsule is currently available at Fruition.
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With a rich history on the art scene, partners Joshy D. and Mike Giant founded Rebel8 as a brand with wide appeal to the lowbrow while maintaining high integrity products throughout. Hand drawn graphics are at the basis of each piece which make their way into the designs seen here.
New for the upcoming season, Adamu Chan’s Red Clay has set the wheels in motion for his upcoming Red Clay black label. With a focus on detailing, quality and fitting, the spin-off looks to cater to the higher end. This new label Black Label compliments his existing label which focused on a combination of 60s and 70s jazz music with the concept of outerspace.
Here’s the upcoming Summer 2008 goods from HomeRoom. The San Francisco based brand has a strong collection slated for the upcoming seasons, looking towards their cut & sew collection as a defining point. We also had a chance to speak candidly with founder Alex Valdman as he enjoyed a slice of raw pizza courtesy of Bobby Hundreds. Check the short interview after the jump.
HYPEBEAST: Who are you?
Alex: My name is Alex and I’m eating raw dough pizza.
HYPEBEAST: And it’s delicious right?
Alex: Thank you Bobby Hundreds [for the pizza]!
HYPEBEAST: So what’s your deal?
Alex: Ummm… trying to eat food. No it really fucking sucks. I walk into my booth today, I had it completely taped off with duct tape. Outta nowhere the duct tape is down, I rush over to my booth and look into my snake bag, and it’s gone.
HYPEBEAST: What the hell? A snake, like jewelry?
Alex: No… a snake is an animal…
HYPEBEAST: Ohhhh shit, a REAL snake.
Alex: Yeh like a serpent, with a tongue that flickers [mimics motion]. So there’s a snake, or serpent if you will lose around here.
HYPEBEAST: I was thinking some jewelry…
Alex: Nah… Oh on top of that, speaking of jewelry then some fucking faggot stole our Kaboom ring. Somebody stole like a $300 ring from us.
HYPEBEAST: Now what? You’re going to stab someone?
Alex: I hope I see them at a party… but that might suck cause if they take a swing at me that shit is sharp and might cut me up bad…. no health insurance.
HYPEBEAST: No health insurance… streetwear doesn’t pay that well?
Alex: I wouldn’t say that….
HYPEBEAST: Oh shit doesn’t pay that well eh. What’s a hypebeast to you?
Alex: Somebody who buys into the hype without really knowing. Would you like some nuts? [Opens a bottle of cashews]
HYPEBEAST: Are you a hypebeast?
HYPEBEAST: Yeh you are, you fucking hypebeast.
Alex: Fuck you man! [throws cashew]
HYPEBEAST: So what are you looking to do at MAGIC?
Alex: Eat pizza that is fully cooked.
HYPEBEAST: That’s it? Sell some clothes?
Alex: Meet some people, get some stuff done… no gambling. I don’t want to lose HomeRoom.
HYPEBEAST: Anything else you want to say?
Alex: Check out Red Clay’s line.