Nike Sportswear Opens New Store in Hong Kong

Following the successful summer launch of Nike Sportswear’s first stand-alone retail location

Uncategorized Footwear
887 Hypes 0 Comments

Following the successful summer launch of Nike Sportswear’s first stand-alone retail location in New York’s Soho district, today Nike Sportswear announces the opening of its Hong Kong store, located at 7-11 Pak Sha Road, Causeway Bay.

Opening on October 25th, the new store is the best destination for Nike Sportswear Collection in Hong Kong. Special ranges available include: NSW, the pinnacle apparel collection within the Nike Sportswear line; exclusive seasonal Tokyo-initiated and -designed products; and a well-curated selection of eight iconic Nike products that blend sports heritage with design innovation: the Air Force 1, Windrunner, AW 77 Hoody, Nike Dunk, Air Max 90, Eugene Track Jacket, Cortez and NSW Tee.

The Nike Sportswear line is rooted in the company’s passion for sport while, at the same time, remixing and improving iconic designs with new technologies. To pay tribute to Nike Sportswear and the legacy of Nike design, three of Japan and Hong Kong’s most “iconic” contemporary artists have each created an exhibition installation, collectively titled “iconoGRAPHIC,” for the new Pak Sha Road store.

Japanese photographer Keiichi Nitta, who studied under Terry Richardson, has snapped a four-part visual series featuring four young Hong Kong athletes: national basketballers Law Yee Ting and Lee Kiu Fung, Olympic swimmer Stephanie Au Hoi Shun, and national beach volleyballer Sonia Kong Cheuk Yee. The second installation was created by Japanese artist Satomi Mizuuchi, most famed for her sewing craftsmanship, who honored the Nike Windrunner in her specially stitched work. And thirdly, adding sensory dynamism to the mix was Hong Kong’s Silly Thing agency, who re-interpreted the Nike Sportswear concept into a high-definition animation video.

The new Nike Sportswear Hong Kong stand-alone store is located in the bustling shopper’s paradise of Causeway Bay. The opening was kicked off with a party on Pak Sha Road, where hundreds of invited guests partied in the upbeat stadium-like setting. Mascots, cheerleaders, hot-dog sellers, souvenir vendors and even Nike donuts helped set the sporting mood, while DJs Jules Gayton, founder of Leilow and Kicks Hawaii (and one of the original members of the Stüssy World Tribe), spun the night away. The crowd then moved to a private after-party at a nearby secret location, where DJ Lomang (aka Jan Lo) from New York/Beijing entertained the crowd of celebrities, creatives, influencers, fashionistas and partygoers.

Designed for sport, remastered for life, Nike Sportswear celebrates new expressions of style.

Read Full Article

What to Read Next

Blue Bottle Coffee Opens Hong Kong's Largest Café in Wan Chai
Design

Blue Bottle Coffee Opens Hong Kong's Largest Café in Wan Chai

Each floor represent three celestial bodies.

Hong Kong's M+ Museum Will Finally Open Doors In November
Art

Hong Kong's M+ Museum Will Finally Open Doors In November

A new visual culture center that has been in the works since 2014.

HBX Dresses Its Store in IRON BLUE for "We go, where you go" PORTER Pop-up in Hong Kong
Fashion

HBX Dresses Its Store in IRON BLUE for "We go, where you go" PORTER Pop-up in Hong Kong

Featuring the PORTER collaborations with JJJJound, Toogood, and Buzz Rickson’s.


Jonas Wood Unveils New Gagosian Exhibition in Hong Kong
Art

Jonas Wood Unveils New Gagosian Exhibition in Hong Kong

The artist uses plants as a vehicle to explore color, line and geometry.

Patrik Ervell Reverisble Mountain Parka Trench
Uncategorized

Patrik Ervell Reverisble Mountain Parka Trench

One-time poli-sci student and magazine editor turned fashion designer Patrik Ervell serves up

Men's Vogue x Moncler Austin Down Ski Jacket Charity
Uncategorized

Men's Vogue x Moncler Austin Down Ski Jacket Charity

Modeled after the same jacket worn by the French National Ski Team for the 1968 Gernoble Winter

Reebok Artist Collection Pump Omni
Uncategorized Footwear

Reebok Artist Collection Pump Omni

Commissioning a series of artists to work their creativity, Reebok thrusts the Pump Omni into

GDC Union Work Boots
Uncategorized Footwear

GDC Union Work Boots

With the timeless look made popular by workwear footwear brands such as Red Wings, GDC has

Lorinza x Botanika 2009 Spring/Summer Bags
Uncategorized

Lorinza x Botanika 2009 Spring/Summer Bags

Here’s a glimpse into Botanika’s 2009 spring/summer collection which features a handful of bags


Nigo's Favorite Shop Bape 15th Anniversary Bapesta Pro Wrestling
Uncategorized

Nigo's Favorite Shop Bape 15th Anniversary Bapesta Pro Wrestling

With Bape going on its 15th year this year, the lifestyle brand will release a pack of t-shirts

Filippa K 2008 Fall/Winter - October Releases
Uncategorized

Filippa K 2008 Fall/Winter - October Releases

Swedish fashion label Filippa K offers some new items from their 2008 fall/winter collection.

A.P.C "Butler Worn Out" Denim Line
Uncategorized

A.P.C "Butler Worn Out" Denim Line

After breaking the news of their Butler Worn Out line back in July, denim specialists A.P.C are

Bounty Hunter 2008 October Releases
Uncategorized

Bounty Hunter 2008 October Releases

Masterminded by Hikaru Iwanaga, Bounty Hunter has held up as a Japanese powerhouse label since

mastermind JAPAN Skull Ring
Uncategorized

mastermind JAPAN Skull Ring

Providing yet another reason to empty out those pockets, Japanese label mastermind JAPAN drop a

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.