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As many of adidas’ recent campaigns have embodied the slogans, “Impossible is Nothing” and “Celebrate Originality”, together Lifelounge and adidas Originals have teamed up to showcase the work of fictional sneaker freak Herr Fritz Träumer through these ideas. The bold and outrageously designed shoes of Herr Fritz Träumer find themes beyond that of the usual sneaker conventions. The results are far-fetched and bold to say the least with them all being made into a book exclusive to select sneaker stores around Australia and New Zealand.