Dirk Schönberger

Creative Director of Sports style at adidas
Nationality: German / Age: 47 / Discipline: Footwear/Design
The brand with the Three Stripes has been a hallmark of the sneaker game for ages. In 2013 Creative Director of Sports style Dirk Schönberger helped give rise on a stylistic front to meet the progressive sportswear market head-on, while the radical designs of Jeremy Scott, Raf Simons and Rick Owens were coupled with adidas to create a bold vision for the label. The result was an aesthetic with few parallels. In a prolific affair, Kanye West also shed the Yeezy legacy in unveiling details of his partnership with the German brand, possibly seeing his designs more aptly suited to the runways, a place already consisting of inroads courtesy of adidas.