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The innovators from all realms of creativity in the spotlight for 2014
Ryan Babenzien
Co-Founder of GREATS
Profile
- NationalityAmerican
- Age45
- DisciplineFootwear
Links
- Websitewww.greats.com
- Twitter@ryanbbabenzien
- Instagram@ryanbbabenzien
- FacebookRyan Babenzien
The launch of GREATS ushered in a new consumer model in the footwear industry when it first launched in summer of 2013. Taking a similar concept to what had previously been successful in other arenas, GREATS rapidly gained traction in a finicky market. By going direct-to-consumer, GREATS has been able to offer high-quality footwear -- not unlike other luxury footwear labels -- but at reduced costs. Approximately a year after launching the brand, GREATS was able to secure $1.5 million USD in funding to help ramp up their efforts through new models while marketing efforts included a partnership with menswear style icon, Nick Wooster.
