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adidas Soccer “House Match” Commercial

David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura sitting around playing video games sounds like the beginning of a sophomoric soccer joke. Alas, it’s actually the stage set by adidas in their new commercial ahead of the World Cup gam...

Zinedine Zidane Immortalized with Headbutt Statue by Adel Abdessemed

A 16-foot-high statue depicting Zinedine Zidane headbutting Marco Materazzi during the 2006 World Cup final has been erected outside Paris’s Centre Pompidou – one of the world’s foremost modern art museums. Crafted by Algerian artis...

NOWNESS: Y-3 Interviews with Yohji Yamamoto & Zinedine Zidane

NOWNESS recently interviewed Y-3 creative head Yohji Yamamoto and long-time adidas and Y-3 endorsed athlete Zinedine Zidane as a pre-cursor to the unveiling of a new Yamamoto documentary. The documentary focuses on Yamamoto in a run-up to his 201...

Y-3 2010 Autumn/Winter Campaign Video

After several previews, the Y-3 2010 Autumn/Winter campaign video presents a direct fashion correlation married with an abstract representation of the team and once again features Zinedine Zidane. Black and white direction coupled with contrasts...

adidas Football The Quest Video

adidas Football’s World Cup 2010 campaign comes full-circle with the unveiling of its “The Quest” video. Concluding the “Every Team Needs” graphic-novel video series, The Quest features a high-profile roster of footb...

Y-3 | 2010 Spring/Summer Film featuring Zinedine Zidane

Y-3′s Spring/Summer 2010 campaign features world soccer star Zinedine Zidane alongside a cast of models all wearing a selection of Y-3′s collection inspired by the power of soccer and the movement of the net. Timed to the upcoming 201...

adidas Football Predator X

The 10th generation adidas flagship football boot the Predator X has been unveiled as adidas Football’s most up-to-date and ground-breaking boot yet. Developed with the help of living-legend Zinedine Zidane, the boot counts four major devel...

Y-3 2010 Spring Collection Show NYC Recap

In celebration of the upcoming FIFA 2010 World Cup, the Y-3 Spring/Summer 2010 collection took a global tour of modern sport style, rendered in the label’s signature of elegant athleticism. Shown on Sunday, September 13th as part of New York fash...