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Yone x Greedy Genius Cool Breeze Sneakers

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Looking towards famed Japanese photographer Yone (Yasumasa Yonehara), Greedy Genius work up a new colorway in their Cool Breeze sneakers. The shoes combine a suede/perforated leather upper with Yone’s photography worked into the panels. Sta...

Yone x Reach | Partouze Exhibition Hong Kong Video Recap

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Two of the more influential professionals in their fields, artist Reach and famed photographer Yonehara Yasumasa aka Yone, opened the latest leg of their Partouze Exhibition with a show in Hong Kong over the weekend. The opening featured a cockta...

Yone x Reach | Partouze Exhibition Hong Kong

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Pairing up two of the more influential professionals in their fields, artist Reach and famed photographer Yonehara Yasumasa aka Yone, look to set open the latest leg of their Partouze Exhibition with a show in Hong Kong. The opening will take pla...

Yone x ZOZORESORT x Axe Ad Campaign

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Never ones to shy away from hot women, mens grooming specialists Axe, look towards ZOZORESORT and famed photographer Yone (Yasumasa Yonehara) for their latest Japanese ad campaign. The project highlights various models choosing their favorite Axe...

YONE x Reach {PARTOUZE} Exhibition

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Marked by his trademark style of photography, Japan’s YONE looks to unleash his fury of scantily clad women on Shanghai next week with his {PARTOUZE} exhibition in Shanghai. The event will feature some of Shanghai’s finest, with more...

Yonehara Yasumasa x Fujifilm Instax Mini Cheki 25 Camera

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Hooking up with famous Japanese photographer Yonehara Yasumasa, Fujifilm work up two different versions of their Instax Mini Cheki 25 camera. Along with a simple white rendition, YONE works up a Hello Kitty-infused joint featuring the lovable charact...

Yone x Eri Otoguro x Phantaci 1 Year Anniversary “It’s My Phantaci” T-Shirt

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Taiwanese boutique Phantaci teams up with Japanese photographer and resident HYPEBEAST blogger Yone to put together a special little piece to commemorate the store’s one year anniversary. The shirt features Japanese actress Eri Otoguro rock...

Yonehara Yasumasa x ZIPPO Vol. 1 featuring Yuuki Maomi

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Just after Christmas, Japanese photographer Yonehara Yasumasa and his trademark sexually-charged photographic styles were put to use in a project with ZIPPO. Featuring model Yuuki Maomi, the photographs were then placed on a variety of ZIPPO ligh...

Snap 2009 by Yonehara Yasumasa – Book & Launch Party

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Well known Japanese photographer Yasumasa “Yone” Yonehara will be celebrating the launch of his new book, Snap 2009, on November 21st. The book is mainly comprised of snap shots revealing semi nude shots of Japanese models. Documented...

Yonehara Yasumasa x Greedy Genius Preview

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Japanese photographer Yonehara Yasumasa fresh off the recent opening of his latest photographic exhibition in New York, recent offered a glimpse into one of his upcoming projects. Taking his obvious photographic background, Greedy Genius and the...