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YMC 2011 Fall/Winter Preview

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British label You Must Create, better known as YMC, presents a preview of its upcoming Fall/Winter 2011 campaign. Much like their spring/summer line, YMC crafts staples that can be worn as centerpieces or layered with one another. Featuring a mor...

YMC Canvas Deck Shoe

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Spring/Summer 2011 welcomes various new colorways in YMC’s canvas deck shoe. Featured are four different options in total, including three solid hues in orange, navy blue and white, along with a Navajo-style version in red. All feature whit...

YMC London Store Opening Party Recap

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YMC recently cut the ribbon to their second flagship store, located in London. The store features a familiar vintage vibe which is a prominent theme throughout the collection. A strong collection including both men’s and women’s offer...

YMC 1930s Salt & Pepper Black Chambray Set

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British brand YMC release a new exclusive “Salt & Pepper Black Chambray” set comprised of the Factory Jacket, Chino and Chore Shirt. Embodying a relaxed and casual fit, the focus lies mostly in the material which features a vinta...

YMC 2011 Spring/Summer Collection

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Seen here is a look into YMC’s Spring/Summer 2011 collection. The British label has traditionally done a stellar job of combining timeless profiles with a unique and often understated incorporation of detailing. A soft, neutral palette is a...

YMC Navajo Deck Shoes

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YMC releases a new Navajo deck shoe from its collection for Spring/Summer 2011. As simple as they come, the shoes feature a slip-on platform with laces over a Navajo print upper, taking inspiration from the 1970s cultural movement. For those inte...

YMC London Store Opening

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YMC opens its second flagship store in London, this time situated at 23 Hanbury Street. The new retail shop will feature all of the goods you’d expect from YMC, adding a second London location alongside its Poland Street store. If in town,...

Fraser Moss: Collector’s Spillover

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Collecting is a prevalent hobby in our culture as sometimes weird and quirky items become our affection. Sneakers, clothing, vinyl, toys, cameras, candy bars, regional McDonald’s pies, their innocent nature can sometimes involve a more mean...

YMC 2010 Fall/Winter Collection

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Working along a strong traditional European theme with elements of the hunter, the fisher, the mariner, the artisan and the peasant, YMC presents its 2010 Fall/Winter collection. This season, YMC’s collection includes modern variations of t...

YMC 2010 Spring/Summer Preview

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Having seen strong releases from its footwear range the past few seasons, British label YMC preview the brand’s Spring/Summer apparel collection which doesn’t skip a beat when it comes to quality. Set to release in January/February of...