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Goodhood 2012 Spring Lookbook

StyleComments ⋅ Feb 29, 2012
Goodhood has showcased their 2012 spring lookbook that contains many of the key brands we’ve come to expect from the UK retailer. Featuring the likes of Junya Watanabe Man, Norse Projects, Wood Wood, Soulland, YMC, PAM, Paul Smith and more, the...

YMC 2012 Spring/Summer Blue Cotton Navajo Deck Shoes

StyleComments ⋅ Feb 23, 2012
YMC’s popular Canvas Deck Shoe gets its latest seasonal iteration taking on a chromatic Navajo print for Spring/Summer 2012. The wearable slip-on boasts a mostly royal blue base with contrasting hits of muted orange and light blue throughout it...

YMC 2012 Spring/Summer Collection

StyleComments ⋅ Feb 10, 2012
For YMC’s upcoming Spring/Summer 2012 collection, the brand took inspiration from film and literature of years past for a set of retro-inspired designs that remain ever relevant. The result from the London-based brand is a collection of re-imag...

YMC Saddle Sneaker

StyleComments ⋅ Oct 4, 2011
YMC reworks the classic saddle silhouette as part of its Fall/Winter 2011 collection. The sneaker brings together a soft suede upper with simple leather brogue detailing in two contrasting color panels. The sneaker’s comfortable fit comes court...

YMC 2011 Fall/Winter Lookbook

StyleComments ⋅ Sep 23, 2011
London label YMC, otherwise known as You Must Create, have unveiled their Fall/Winter 2011 lookbook as well as their new online store that provides a more user-friendly experience. The collection builds on previous peeks, showcasing fashionable knits...

YMC Riding Boot

StyleComments ⋅ Sep 2, 2011
Britain’s YMC presents this elegant riding boot as part of their Fall/Winter 2011 collection. Crafted with the traditional silhouette, the riding boot features smooth navy suede upper that’s adorned with a sophisticated leather-buckled strap. Other d...

YMC 2011 Fall/Winter Preview

StyleComments ⋅ Jul 5, 2011
British label You Must Create, better known as YMC, presents a preview of its upcoming Fall/Winter 2011 campaign. Much like their spring/summer line, YMC crafts staples that can be worn as centerpieces or layered with one another. Featuring a mor...

YMC Canvas Deck Shoe

StyleComments ⋅ May 11, 2011
Spring/Summer 2011 welcomes various new colorways in YMC’s canvas deck shoe. Featured are four different options in total, including three solid hues in orange, navy blue and white, along with a Navajo-style version in red. All feature whit...

YMC London Store Opening Party Recap

EventsComments ⋅ Apr 1, 2011
YMC recently cut the ribbon to their second flagship store, located in London. The store features a familiar vintage vibe which is a prominent theme throughout the collection. A strong collection including both men’s and women’s offer...

YMC 1930s Salt & Pepper Black Chambray Set

StyleComments ⋅ Mar 12, 2011
British brand YMC release a new exclusive “Salt & Pepper Black Chambray” set comprised of the Factory Jacket, Chino and Chore Shirt. Embodying a relaxed and casual fit, the focus lies mostly in the material which features a vinta...

YMC 2011 Spring/Summer Collection

StyleComments ⋅ Feb 1, 2011
Seen here is a look into YMC’s Spring/Summer 2011 collection. The British label has traditionally done a stellar job of combining timeless profiles with a unique and often understated incorporation of detailing. A soft, neutral palette is a...

YMC Navajo Deck Shoes

StyleComments ⋅ Jan 30, 2011
YMC releases a new Navajo deck shoe from its collection for Spring/Summer 2011. As simple as they come, the shoes feature a slip-on platform with laces over a Navajo print upper, taking inspiration from the 1970s cultural movement. For those inte...

YMC London Store Opening

DesignComments ⋅ Dec 14, 2010
YMC opens its second flagship store in London, this time situated at 23 Hanbury Street. The new retail shop will feature all of the goods you’d expect from YMC, adding a second London location alongside its Poland Street store. If in town,...

Fraser Moss: Collector’s Spillover

FeaturesComments ⋅ Oct 11, 2010
Collecting is a prevalent hobby in our culture as sometimes weird and quirky items become our affection. Sneakers, clothing, vinyl, toys, cameras, candy bars, regional McDonald’s pies, their innocent nature can sometimes involve a more mean...

YMC 2010 Fall/Winter Collection

StyleComments ⋅ Jul 3, 2010
Working along a strong traditional European theme with elements of the hunter, the fisher, the mariner, the artisan and the peasant, YMC presents its 2010 Fall/Winter collection. This season, YMC’s collection includes modern variations of t...