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Essentials: Yasumasa “Yone” Yonehara

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For our newest edition of HYPEBEAST Essentials we feature Harajuku photographer and all-around guru of young fashion, Yasumasa “YONE” Yonehara. The 54-year-old Japanese native is most notoriously known for his raunchy-yet-tasteful photography of sexy...

YONE’S GIRLS: Sayaka Araki

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In this series of YONE’S GIRLS, Yasumasa Yonehara chooses another attractive muse for his subject of photography. Sayaka Araki is a Japanese fashion model turned DJ, and now an entrepreneur. Her creative career began as a common face in Koakuma...

YONE’S GIRLS: Monaka Nishi

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Having previously featured Nina, Aoi Tsukasa, Dempagumi.inc’s Yumemi Nemu and Mogami Moga, and singer/model Kyary Pamyu Pamyu, artist Yasumasa Yonehara returns with the latest installment of his popular YONE’S GIRLS series. This time around YON...

HYPEBEAST Spaces: Yasumasa Yonehara’s Studio

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Tokyo-based photographer and the envy of all men Yasumasa “YONE” Yonehara has maintained a title as a household name in the fashion industry. His insistent use of the Fuji Instax Mini instant cameras has spawned copycats and a sudden resu...

Yasumasa Yonehara 8 Cities Tour in China

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Famed Japanese erotic photographer YONE is in the midst of an extensive eight city tour of China. Despite the traditionally stuffy affair that is China, YONE has managed to link up with a more liberal crowd through several photographic excursions to...

Marvel Maniacs Artist T-Shirt Collection

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Tokyo retailer FREAK’S STORE joins forces with the legendary Marvel Comics for a limited edition series of T-shirts. The special collaboration will involve five big names from Japan’s creative industry, including Yasumasa Yonehara, Yasushi Fujimoto,...