The latest collaboration for izzue arrives in the form of a co-branded capsule collection with Wrangler for Spring/Summer 2012. Making use of many elements from the Wrangler archives and history, the capsule range takes on a Western menswear aesthetic. Chambray and denim button-up shirts take shape alongside distressed denim pants, pocketed T-shirts, and a heritage tote bag. Playing up the vintage theme, patchwork and overexposed stitching characterize much of the collection. The izzue x Wrangler collection will make its debut beginning April 20, through izzue stores.

The Wrangler advertising campaign for their Spring/Summer 2012 line is in full swing, as the well-known denim brand launches a unique axis-bending video short highlighting its latest jeans and soft goods in action. The video aligns with the label’s “Get Your Edge Back” lookbook. The line is expected to target a younger, more fashion-savvy demographic, as evidenced by the absence of Brett Farve playing touch football in the mud.

Just as Wrangler has launched its new interactive website, the well-known denim manufacturer reveals its Spring/Summer 2012 collection. The lookbook features a variety of action shots, further accommodating to the range’s notion of stylish, yet comfortably active clothing. The brand’s highly favored selvage models highlight the warm weather lineup, as you can see for yourself by clicking through the imagery above.

Having worked with the likes of Louis Vuitton, Topman, Vogue and New York Times, Irish photographer Boo George has developed a name for himself in the field of photography through his signature style that adopts an unrefined, adolescent aesthetic.  His specialty in denim photography and ability to capture a sense of rebellion was recently called upon for a Wrangler Australia Fall/Winter 2011 campaign.  The campaign, which highlights both men’s and women’s pieces, showcases a nice range of product that are both casual and work-ready with a fit that is typically left to higher-end denim.

New from classic American denim company Wrangler comes a campaign entitled “We Are Animals.” Showcasing some of the similarities between humans and our closer-to-nature counterparts, this particular installation of the video project explores how we “mark our territory” via the use of street art, graffiti, illegal carvings and more. Stark, stylized and scored to a hip guitar soundtrack, the short clip is definitely worth viewing for those interested in Wrangler, advertising or merely the reverse-anthropomorphizing concept put forth by the brand.

Premium denim brand Wrangler Blue Bell makes a return in Spring/Summer 2011. The collection is “Made in USA”: all denim manufactured in the U.S., giving garments the authority and magic of original Blue Bell. The pinnacle of Wrangler offerings, Blue Bell showcases a collection of unrivaled quality. The look is American thrift store: white denim jacket over red/white check, floral-embroidered leather belt around worn-in blue jeans. Blue saturates the bright, optimistic color palette, backed up by red, white and occasional orange. The full collection is now available through Wrangler Blue Bell stockists worldwide.

Wrangler and stunt people share a common history. Westerns were the original action movies, and the first stunt people were rodeo riders – Wrangler’s earliest clientele. This new campaign reunites Wrangler, the original American adrenaline-fueled denim brand, with stunt people – a breed of heroes who embody Wrangler’s message: We Are Animals. Enjoy!

This short film highlights the Spring/Summer 2011 collection from Wrangler Blue Bell. Featuring model Tony Ward and shot at the Ace Hotel in Palm Springs, California, the video plays two scenes simultaneously on an interactive split-screen, allowing viewers to decide which of the parallel scenes they would like to follow. This theme of the past being in step with the present reflects Wrangler Blue Bell’s latest collection. The jeans, jackets and shirts are all made in the USA, bringing the strength of the brand’s American heritage into modern denim clothing.

N.HOOLYWOOD and Wrangler come together in a Fall/Winter 2011 release set for later this year. A salmon colored corduroy jacket features a weathered and washed aesthetic with a shearling liner for additional feel and warmth. The jacket is available for pre-order now at ZOZO.

Top-end denim brand Wrangler Blue Bell presents Fall/Winter 2010, showcasing a new round of product with a return by legendary model Tony Ward. The Fall/Winter 2010 collection is dark as night, inspired by rockabilly perfectionism, the 80s-influenced-by-the-50s, and thrift store Americana. Colors include black, grey and white, with dark indigo, a signature of the brand. Further information on the collection can be found through Bluebelljeans.com, which provides a new interactive website for users to explore the brand further.