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THROUGH THE LENS: The 2014 World Cup in Brazil

Touching down in Sao Paulo on June 11th, HYPEBEAST had the opportunity to spend the entirety of the World Cup in Brazil. Seven games later, countless hours spent with fans across Sao Paulo, Rio de Janeiro and Recife, and several behind-the-scenes tou...

Polls: Will Germany or Argentina Win the 2014 World Cup?

As we enter our 63rd and 64th matches respectively this weekend, the long road that began essentially four years ago culminates with the crowning of a new World Cup winner. Having spent the entirety of the World Cup in Brazil, we’ve had a first...

All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup

On June 12th, attention turned to the world’s largest sporting event: the World Cup. Hosted by a country that has held the Beautiful Game in high regard for much of the sport’s history, the opening match between host country Brazil and it...

“Gol!” by Hey Studio and Studio DBD Features Illustrated World Cup Athletes

Barcelona-based design firm Hey Studio and Dave Sedgwick of Studio DBD recently collaborated on a commemorative World Cup 2014 book called Go!. Featuring a star player from each of the 32 countries competing in this year’s tournament, the book...

LRG World Cup Collection

With the FIFA World Cup just around the corner, LRG presents its contribution to the celebration with a special football-themed collection. Embodying the same athleticism and healthy sense of national competition as the international tournament, the...

Check Out the New Coca-Cola Cans for the World Cup

Coinciding with the FIFA World Cup 2014, Coca-Cola — one of the official sponsors, alongside the likes of Budweiser, Castrol, Johnson Johnson and Continental — has designed unique cans for the football season. Celebrating the game and it...

A First Look at the Ronnie Fieg x ASICS GT-II Kith Football Equipment “Brazil”

Last week we saw the Ronnie Fieg x ASICS Gel Lyte III Kit Football Equipment “USA,” and today Ronnie Fieg has previewed this upcoming ASICS GT-II “Brazil” model. The Brazilian theme is very consistent with the majority of the...

Versace Loves Brazil World Cup T-Shirt

Donatella Versace is the latest designer to further the upcoming World Cup momentum with this vivid T-shirt that personifies the passion in football. To translate the Brazilian theme, we find a brand new baroque print, created using the colors of car...

Lupe Fiasco and Futura Join U.S. Soccer Campaign for 2014 FIFA World Cup

U.S. Soccer has announced Lupe Fiasco and Futura as Music Director and Artistic Director, respectively, for the United States men’s team’s FIFA World Cup campaign this year. In his new role, Lupe Fiasco will be responsible for creating Sp...

Nike “Risk Everything” 2014 World Cup Campaign by Wieden+Kennedy

“To win glory on the world’s biggest stage, the world’s greatest footballers must be willing to risk everything.” Thus, Nike presents “Risk Everything” ahead of the 2014 World Cup. Created by Wieden+Kennedy and dir...

VISA Taps Star Wars and The Simpsons for Its World Cup 2014 Campaign

As the sporting focus shifts from the Super Bowl to the world’s largest sporting event, the World Cup, VISA presents a viral-worthy campaign tapping the likes of Star Wars and The Simpsons. Amassing teams of 11 players, C-3PO joins an outfield...