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Nike Basketball: KobeSystem – Level 7 Success at Success

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The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...

Nike Basketball: KobeSystem – Level 6 Beastion

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The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...

Nike Basketball: KobeSystem – Level 5 Domination

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Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...

Nike Basketball: KobeSystem – Level 4 Explosion

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Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant’s crossh...

Nike Basketball: KobeSystem – Level 3 Perception

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Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of “perception.” Through a series of pictures on screen, Leehom quickly learns that becoming a “system”...