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HYPETRAK TV: 50 Cent – Cut From A Different Cloth (Part 1)

50 Cent’s career, that began with his wildly successful debut album Get Rich Or Die Trying, has seen the artist transition from rap icon to actor, investor, and in recent years entrepreneur. While you may no longer hear his tracks every time yo...

Joey Bada$$ the New Creative Director of Ecko Clothing

The title of Creative Director is certainly one of the most highly regarded positions in the creative world. It doesn’t necessarily mean the individual is hands-on in the design process but rather he or she simply determines what designs to cre...

Mercedes-Benz G63 AMG 6×6

Mercedes-Benz’s uber SUV, the G63 AMG, is set to get some new shoes this year as the German automaker has announced a 6×6 version will be made available to the public. Previously reserved for military use, the 6×6 features a pickup-st...

Gutswrench 2013 Spring/Summer Video Lookbook

Following our brief look at Tokyo-based label Gutswrench’s spring/summer collection, we’ve got the full video lookbook of the collection. The vintage-looking video does a great job of showcasing the vintage-inspired garbs on offer. This s...

Nyjah Huston and Element Discover Japan

Californian skateboarder Nyjah Huston and the Element team recently took to Japan to meet with the Element Japan Riders, who gave them a skater’s-eye-view of of the city of Kobe. Featuring Nick Garcia, Mark Appleyard and Levi Brown, as well as...

From the Strip Club to the Charts: Hip-Hop in Atlanta

Following from a swathe of informative mini docs under the New American Noise series, Nokia Music, in partnership with the Sundance Channel again offers up another unique episode titled “Atlanta Dream$,” shedding light on the integral rel...

Petrolicious Checks Out a Rare Iso Grifo

Petrolicious is back with a new video, this time highlighting a rare and relatively unknown car, the Iso Grifo. Produced between 1963 and 1974, the Grifo houses a modified Chevrolet engine within its stunning Italian lines. In this video, owner and e...

Jay-Z’s So So Def 20th Anniversary Performance

In celebrating the illustrious hip-hop staple So So Def’s 20th commemoration, Jermaine Dupri invited label associates Da Brat, Kriss Kross and long term friends Mariah Carey, Ludacris, Nelly, Young Jeezy and Monica to perform in his hometown At...

Kanye West Takes Shots at the Grammys and “Suit & Tie”

While it was the Oscars that took center stage last night, Kanye West had a bone to pick with another prominent awards show. While performing “Clique” at the Hammersmith Apollo in London, the never bashful West went on a freestyle rant against...

Street Etiquette’s 2013 New York Fashion Week

Icy conditions and a snowstorm couldn’t deter Street Etiquette at New York Fashion Week. The duo of Joshua Kissi and Travis Gumbs recently documented the Big Apple’s fashion week festivities for Nordstrom, creating a photographic and film...

Game of Thrones Season 3 Trailer

Fans of the critically- and commercially-acclaimed HBO series Game of Thrones can look forward to the premiere of the third season on March 31 of this year. Based on the first half of the original A Storm of Swords novel by A Song of Ice and Fire...

Fresh Off The Boat With Eddie Huang: Miami Part 1 & 2

BaoHaus founder, food enthusiast, and the self-proclaimed Human Panda Eddie Huang takes us on another whimsical stint around town, discovering inconspicuous eateries with local figureheads. In this episode, Huang ventures down to Miami and gets his g...

Revolutions by El Solitario Motorcyclists | Video

Punk-inspired custom motorcycle shop El Solitario releases a short film called “Revolutions.” Conceptualized and shot entirely by the shop’s motorcyclists, the film details the lives of its riders from the second they leave the door...

9th Wonder on Producing Jay-Z’s “Threat”

Only the exceptional and privileged get a chance to collaborate with cultural icon Jay-Z, an amalgamation which often results to Grammy awards and hall-of-fame stature. The Black Album is one of such accolades, flaunting rugged New York boom-bap flue...

Aiko, RETNA and Os Gemeos “Exercises in Style” for Louis Vuitton | Video

Louis Vuitton has invited three personalities from the world of street art to give a new look to its emblematic scarves. Under Aiko, RETNA and Os Gemeos’ impulsion, the Giant Silk Scarf, the Stole, and the Regular Silk Scarf devote themselves t...