Inspired by the lush landscapes and rugged geography of the label's own country, Swedish-based Velour have just announced an original creative collaboration with the English leather specialists at Clarks Originals for their Fall/Winter 2012 collection. The two styles feature...

Scandinavian fashion brand Velour has prepared some nautical-influenced clothing to define its latest collection for Spring 2012. Taking inspiration from a vacation in the archipelago of Gothenburg, Sweden’s second-largest city, this new assortment stays in line with the...

Launching their first line of clothing in 2005, Velour has looked to the brand's history for inspiration by offering a classic and tailored take on vintage clothing. The company's founder, Per Andersson, became involved with selling deadstock clothing in 1997 through his...

Here's a look at the 2011 fall/winter lookbook from Swedish label Velour. Founded by Per Andersson back in 1997, Velour was born when Andersson started rummaging through the piles of clothing left over from his grandmother's old ready-to-wear shop (which closed in the...

The overall design concept for Velour's Fall/Winter 2010 Collection is conceived with a classic preppy look in-mind. Traditional garments are re-designed in a stylish, yet effortless, way. This style has Swedish west coast influences and addresses curious individuals who are...