Velour 2013 Fall/Winter Editorial by Sven Eselgroth

StyleComments ⋅ Dec 2, 2013
Over the course of his four-month expedition to document the heritage of the Scandinavian fashion scene, fashion and music photographer Sven Eselgroth met up with Per Andersson of Swedish apparel label Velour to talk about the brand’s origins,...

Velour 2013 Summer Lookbook

StyleComments ⋅ Jun 14, 2013
From the western coast of Sweden comes Velour, presenting its collection of refined goods for Summer 2013. Consistent with the brand’s minimal approach to casual staples, the summer goods are a collection of lightweight shirts, blazers and chin...

Velour 2013 Spring/Summer Collection

StyleComments ⋅ May 24, 2013
The Velour story started back in 1997, when Per Andersson rummaged through his grandmother’s old ready-to-wear shop, which closed in the mid-eighties after 50 years of business. That experience gave birth to Nostalgi — a Göteborg-based sh...

Portrait 01 – The Musician with José González by Velour Part #2

StyleComments ⋅ Feb 17, 2013
Swedish-Argentine singer and songwriter José González is back for part two of the Velour video series Portrait. Shot in the Gothenburg Museum of Art, González appears head-to-toe in a number of self-curated items from Velour’s 2013 spring/summe...

Portrait 01 – The Musician with José González by Velour

StyleComments ⋅ Dec 24, 2012
The world of fashion and music have never been far apart, but Velour take a highly considered approach through their new Portrait series. Working with esteemed musician José González, they asked the Swedish-Argentine singer and songwriter to put toge...

VELOUR x Clarks Desert Mali Boot

StyleComments ⋅ Oct 5, 2012
Swedish label VELOUR have just taken the wraps off a new Desert Mali Boot model produced in conjunction with esteemed English brand Clarks. More than just a new colorway offering, this collaborative effort offers up the Desert Mali Boot with a m...

Velour 2012 Fall/Winter Accessories Collection Preview

StyleComments ⋅ Feb 24, 2012
Swedish fashion label Velour offers an initial glimpse into its accessories division for Fall/Winter 2012. Featuring a rich earthy color palette that signifies the lush landscapes and rugged geography of Sweden, the collection encompasses an exclusiv...

Velour x Clarks Originals 2012 Fall/Winter Desert Mali Boots

StyleComments ⋅ Jan 17, 2012
Inspired by the lush landscapes and rugged geography of the label’s own country, Swedish-based Velour have just announced an original creative collaboration with the English leather specialists at Clarks Originals for their Fall/Winter 2012 col...

Velour 2012 Spring “Västkusten” Collection

StyleComments ⋅ Dec 8, 2011
Scandinavian fashion brand Velour has prepared some nautical-influenced clothing to define its latest collection for Spring 2012. Taking inspiration from a vacation in the archipelago of Gothenburg, Sweden’s second-largest city, this new assortment s...

Velour 2011 Fall/Winter “inheritance” Video

StyleComments ⋅ Sep 9, 2011
Launching their first line of clothing in 2005, Velour has looked to the brand’s history for inspiration by offering a classic and tailored take on vintage clothing. The company’s founder, Per Andersson, became involved with selling deads...

Velour 2011 Fall/Winter Collection

StyleComments ⋅ Feb 23, 2011
Here’s a look at the 2011 fall/winter lookbook from Swedish label Velour. Founded by Per Andersson back in 1997, Velour was born when Andersson started rummaging through the piles of clothing left over from his grandmother’s old ready...

Velour 2010 Fall/Winter Collection

UncategorizedComments ⋅ Mar 10, 2010
The overall design concept for Velour’s Fall/Winter 2010 Collection is conceived with a classic preppy look in-mind. Traditional garments are re-designed in a stylish, yet effortless, way. This style has Swedish west coast influences and ad...