Velour

From the western coast of Sweden comes Velour, presenting its collection of refined goods for Summer 2013. Consistent with the brand’s minimal approach to casual staples, the summer goods are a collection of lightweight shirts, blazers and chin...

The Velour story started back in 1997, when Per Andersson rummaged through his grandmother’s old ready-to-wear shop, which closed in the mid-eighties after 50 years of business. That experience gave birth to Nostalgi — a Göteborg-based sh...

Swedish-Argentine singer and songwriter José González is back for part two of the Velour video series Portrait. Shot in the Gothenburg Museum of Art, González appears head-to-toe in a number of self-curated items from Velour’s 2013 spring/summe...

The world of fashion and music have never been far apart, but Velour take a highly considered approach through their new Portrait series. Working with esteemed musician José González, they asked the Swedish-Argentine singer and songwriter to put toge...

Swedish label VELOUR have just taken the wraps off a new Desert Mali Boot model produced in conjunction with esteemed English brand Clarks. More than just a new colorway offering, this collaborative effort offers up the Desert Mali Boot with a m...

Swedish fashion label Velour offers an initial glimpse into its accessories division for Fall/Winter 2012. Featuring a rich earthy color palette that signifies the lush landscapes and rugged geography of Sweden, the collection encompasses an exclusiv...

Inspired by the lush landscapes and rugged geography of the label’s own country, Swedish-based Velour have just announced an original creative collaboration with the English leather specialists at Clarks Originals for their Fall/Winter 2012 col...

Scandinavian fashion brand Velour has prepared some nautical-influenced clothing to define its latest collection for Spring 2012. Taking inspiration from a vacation in the archipelago of Gothenburg, Sweden’s second-largest city, this new assortment s...

Launching their first line of clothing in 2005, Velour has looked to the brand’s history for inspiration by offering a classic and tailored take on vintage clothing. The company’s founder, Per Andersson, became involved with selling deads...

Here’s a look at the 2011 fall/winter lookbook from Swedish label Velour. Founded by Per Andersson back in 1997, Velour was born when Andersson started rummaging through the piles of clothing left over from his grandmother’s old ready...

The overall design concept for Velour’s Fall/Winter 2010 Collection is conceived with a classic preppy look in-mind. Traditional garments are re-designed in a stylish, yet effortless, way. This style has Swedish west coast influences and ad...