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AMBUSH for UNKNWN Championship Ring

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Within its short existence, the Chris Julian and LeBron James-headed UNKNWN retail space in Miami have made waves with several notable projects. Joining the likes of A Bathing Ape, fellow Japanese brand AMBUSH enter the mix with their commemorative o...

Ibn Jasper x Diamond Supply Co. 2012 Fall/Winter “Miami” Capsule Collection for UNKNWN

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On the heels of a successful launch of the premier collection in October, Diamond Supply Co. presents its newest addition to its ongoing collaboration with Ibn Jasper – a special Miami capsule for LeBron James’s UNKNWN store – as well as...

LeBron James’ UNKNWN and A Bathing Ape Collaborate on a Series of T-Shirts

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Retail space UNKNWN — an effort co-created by LeBron James and Chris Julian — showcases two new T-shirts designed by streetwear veteran A Bathing Ape for the store. The T-shirts are not without the streetwear label’s iconic 1ST CAMO...

UNKNWN x Billionaire Boys Club 2012 “Championship Collection” Black T-Shirt

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After linking up to produce a celebratory limited edition white championship tee earlier this summer, LeBron James and his Miami-based UNKNWN boutique have linked up with Pharrell and Billionaire Boys Club once again to release a black edition of the...

UNKNWN x Billionaire Boys Club 2012 “Championship” White T-Shirt

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In lieu of his first NBA Championship, LeBron James and his retail outlet UNKNWN has been honored to collaborate with five influential brands whose ethos aligns with that of its owner and shop. With a release coming each day this week, the first drop...

STEALTH by DRx for UNKNWN LeBron James Jersey Collection

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After getting a look at the preview of the DRx STEALTH collection for UNKNWN last week, images have now been revealed that showcase the entire LeBron James jersey offerings for the Miami boutique. Fine Italian leathers have been carefully curated int...

STEALTH by DRx Reconstructed LeBron James Jerseys for UNKNWN

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Dr. Romanelli unveils the STEALTH collection – a full range of DRx reinterpreted and reconstructed LeBron James jerseys for UNKNWN that coincides with the launch of their website. Utilizing a number of different textiles to make the utilitarian...

LeBron James’ Unknwn Store Opening

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After much speculation and the infectious buzz of a new day in fashion growing to a feverish pitch, the highly anticipated lifestyle retail space Unknwn sets to open its doors on December 16 inside the Aventura Mall in Aventura, Florida. While new st...