Under Armour

Athletic apparel purveyor Under Armour and the University of South Carolina will debut their new custom gray “Battle” uniforms at their game vs. LSU in Baton Rouge on October 13, 2012. With the above teaser we can see the additional of th...

After showing you the IGIRIS x Under Armour Charge RC a few weeks ago we had a chance to sit down with the designers responsible for the fantastic looking shoes. Tapped by Under Armour to create a special version of their latest Charge RC shoe, the a...

After the teaser shots last week we now present the full look into the IGIRIS x Under Armour Charge RC collection. Designed by Japanese art studio IGIRIS, these shoes take inspiration from the Hare of Inaba fable and come in two colorways representat...

Building on the inspirations from London 2012, Under Armour has developed its latest footwear project alongside Japanese art studio, IGIRIS. Headed by artist, Kentaro Kobuke, Under Armour tapped the multi-faceted creative collective to curate a speci...

Once upon a retail battlefield, where prospective consumers struggled to side with an aggressive advertiser out of Oregon or a newly formed German-based conglomerate, a young brand flourished out of the need to offer technologically-advanced products...

Under Armour recently pulled the covers off its latest performance accomplishment, the Spine RPM. A launch event in New York City brought on board several big name athletes including Tom Brady, Lindsey Vonn and Kemba Walker to help drive awareness. W...

Taken as the first pick in the 2011 NFL draft, former Heisman Trophy winner Cam Newton went on to deliver a pretty stellar rookie season with the Carolina Panthers. Stellar enough at least, to warrant his own shoe from Under Armour. This newly design...

I’m always on the quest to find the next best minimalist sneaker. It’s not an easy category to compete in and not every brand can do it well. After hearing Under Armour was releasing a new minimalist sneaker – the Charge RC – I needed to get my hands...

In the same vein as the Nike Christmas Pack, Under Armour is rolling out an equally impressive holiday-inspired pack for the superstars on their roster. Brandon Jennings will sport the Micro G Bloodline Rudolph PE complete with synthetic fur and jing...

Speculation has quietly begun surrounding a potential pairing between Nike Inc. and Under Armour Inc.  According to the London Times, Nike has been considering a takeover bid for several months now and a deal could be in the works. Posing signif...

Monday night, the University of Maryland and Under Armour debuted their latest efforts on American primetime as they defeated Miami in their season opener. Aside from starting off the season on the right foot, Maryland’s uniforms were the talk...